Just plain grabby?
I never had baby showers, no judgement to those that do but it wasn't for me. However I thought the whole idea was to help set up the new parents to be with gifts etc.
I can't put my finger on why, because I certainly don't think subsequent children are less important, but it just feels incredibly grabby.
Means a gift for the shower, contributing towards the food etc and a couple I've been to have shitty games. Then you feel like you have to get a gift when you meet the baby in person for the first time.
Oh and a couple have asked for contributions towards the mum hamper 
I'd never say this in real life though, so I'm curious as to whether it's just me?!