to be in floods of tears over the sma 'dad' advert??

[mumclaire]

or maybe its my pg hormones??? Wipes snotty nose

also not helping that they're showing it in the middle of extreme makeover home edition which frequently has me in floods - now where did I put those tissues??

IME an sma dad is one who promises to do all those things with the baby(while you are staill bf)then in reality,when you stop bf,does sweet fa

hang on a minute,is it very common for ff 6 month+babies to wake in the night?

you are meant to not realise it is a 6month baby. did they show the baby in the ad? was it very small? snuggled up in blankets so it was hard to tell what exact age it was?

oh of course very small in mums arms and in a darkened room they do feature older looking babies as well... sorry only seen it once so can't remember a lot.. just that I was an emotional wreck at the end...

Ah yes, sharing the night feeds. One of the big benefits of bottles . Dh was very excited about feeding ds and gung ho about night feeds in the early days when I had to express a lot. I well remember one 3am wakening when I suggested dh might give ds the bottle in the fridge. No. Way.

I got my own back though. Now that there's rarely milk involved dh does virtually all the night wakenings and I don't budge.

Just seen this advert and the babies looked much younger than 6 months, sneaking advertising. Bollocks was my first thought actually, very underhand of them

Oh, who cares? Honestly? All advertising is underhand by it's very nature.

Please don't let's make this another ff/bf row! There really is no need. The OP just thought it was sweet. Yes it's emotive marketing but then I cry at loo roll adverts, etc. Actually, I cry at anything with cute children or nice loving parents. I'm an ad man's dream.

Common for my 18 month old to wake up in the night

Precisely, speccie!

Well, I care, it's wrong of them. No arguements but it's wrong and I bet they made that advert with younger babies in mind.

Oh, lighten up! Has it never occurred to you that other members of the family might actually like to feed their own flesh and blood as well?

it is just an advert not sinister subliminal underhand campaign to undermine BF. all marketing has the specific aim to market kind of obvious that a manufacturer wishes to enhance profits

Formula if u dont want to buy it dont buy it, but dont understand why it gets such extreme reaction

Nor do I, SM.

None of us are dumb. We make informed choices.

I agree with Jodie. It sounds like a deliberate attempt to get around the marketing ban, but I'd expect nothing less. They definitely set out to exploit the hormone-fuelled emotions of pregnant women (like mumclaire, and probably me if I'd seen it). It sounds like they're on dodgy ground as with the new logo.
However, I still find it very hard to believe that anyone would make such an important decision (with caveat if it is theirs to make) on the basis of a TV ad!

who has actually seen this advert then - not i. astonished posters think formula is so wrong mere marketing pernicious and capeable of so much brainwashing

Unclench - just an advert - thats all

"None of us are dumb. We make informed choices."
blimey, desi, I didn't know you had moved to Utopia .

I haven't seen it. I did ask mumclaire earlier on in the thread, but I don't yet know what channel it was on.

I moved there half-past last Wednesday, harpsi

If advertising didn't work they wouldn't spend millions on it....

Others can feed their flshe and blood ebm not only formula, typos as bfds2 andleft handed typing

Just re-read my post. Just to clarify, I'm not pregnant now.

and how is it there, desi, with no stupid people

Jodie you are digresing no one asked how you feed your baby - your private business, as indeedy it is private business of ff mums.

brazen lawbreakers