to be in floods of tears over the sma 'dad' advert??

[mumclaire]

or maybe its my pg hormones??? Wipes snotty nose

What ad is that?

hmm...how clever of them.

not seen it. Wassit about then?

Well .... what, then?

tears of happiness or tears of anger?

i assumed happiness

Its a whole thing with a dad saying things like I promise that I will wake up in the night and I promise I will tell you how proud I am of you and other heart wrenching things arrgghhh can't even post without blubbing...(btw this is not a thread about the pros and cons of formula - although admit it is a bit of cynical marketing)

Mumclaire.. hurry up, for the love of God.

aha!

yes..how very clever of them

Not that I'm a fan of the bf/ff debate, but I thought that formula milk marketing was illegal?

Where did you see the ad?

yes tears of happiness and also frustration that I'm so soppy

it'll prob be follow on milk

I bet dad would be even prouder if mum was feeding baby herself (can I say that??) and he wouldn't have to get up in the night.

yeah, i saw that. it was for follow on milk, but babies in the ads were very young

Ahh but illegal to advertise 6ths plus which is what it is for... no don't think its subtext is anti-bf but certainly designed to reach emotional mothers!!

sorry not illegal was for follow on milk...

Oh, don't apologize! I don't have the slightest problem with formula

And I think there is a nice message in that (not that I've seen it).

and appeal to fathers who think oooh yes i'll be that sort of dad..an sma dad.

"I bet dad would be even prouder if mum was feeding baby herself (can I say that??) and he wouldn't have to get up in the night."

ahh - but you see they may still have to get up in the night - if I had continued to exclusively BF DS3 and returned to my old job in February then DH would have to get up and give him a bottle of EMB

or even EBM

Well yes, you're right. DH had to get up to get me up.

oh I always made sure dh woke up everytime I did - even if he couldn't do anything - very good at making a lot of noise getting out of bed!

oh - and lets not forget when they wake up and need their nappy changing (works especially well if you're co-sleeping we found with DS1) - you lie in bed - hand baby over to DH - he clambers out, faffs around in the semi darkness (with baby screaming in his ear) - he then hands baby back and you both snuggle down to sleep together again LOL.