Sainsbury’s most expensive cherry tomatoes will never been comparable for taste and colour to Waitrose’s normal ones. You can bang on about how smarter you are for not shopping in Waitrose, but the tomatoes in my salad taste of tomatoes.
Ever tried a mozzarella di bufala from Aldi? It just isn’t what’s written on the packaging.
Waitrose pain au chocolate might be made in the same factory of Morrison’s, but the former are big and the chocolate is chunky, the latter are sad.
Also, when I pass by the fish counter in Sainsbury’s it stinks. That’s definitely older fish.