It's especially popular with women (whispers) <over 40>

[WeBuiltThisBuffetOnSausageRoll]

Every time that stupid advert comes on the telly, I want to throw something at the woman on it.

Just why does she feel the need to whisper when referencing these foul, ghastly old hags who reached 39 and then had the temerity to continue living and wanting to keep washing their hair?

I remember they had that shampoo decades ago, which was marketed at the over 40s (can't recall the name of it). IF more mature hair (and doesn't it keep falling out and being replaced afresh every day anyway?) does benefit from a different formulation, then great. Even if it doesn't and they just want to market a particular product at certain demographic as a lifestyle thing, then no real problem with that.

But why the whispering? As if it's shameful to have attained this great old age? I dread to imagine how she feels about actual elderly people who still have hair and like to keep it clean and looking good rather than just shaving it all off and superglueing a load of dried-out brittle straw from a barn floor on to their bonces instead. How very dare they?

Seriously, they would never sell a shampoo specially formulated for Afro hair and suddenly whisper "Black people". They wouldn't sell mild 'no more tears' stuff and whisper "Children".

Whispering suggests that something is either a secret or somehow shameful. There are millions of women over 40 out there who are neither trying to hide the fact of their existence nor feeling ashamed of it.

AIBU?

Considering the life expectancy of women is late 80s over half our lives is therefore meant to be spent in this 'taboo' area, whispering about the perils

Wonder why they are not whispering at the men e.g. in Just for men ads?

Adverts nowadays have to drag our eyes off our IPhones. So there is always something slightly unexpected in them. You'll know this because it will have dragged your eyes to it- so a secret whisper between two adults or a closeup if an attractive girl in a vivid red swimsuit (complained about recently on here , cant remember the product. ) Unfortunately it works. Your recourse if you don't like them is not to buy the product.

The only reason that ad could get me to move my eyes from a phone screen is to roll them. Maybe a bit more lifting power than intended there.

I absolutely agree with you OP, that ad is insulting beyond words and has ensured that I never purchase that product.

Us 68 year olds only look 39 when we use this shampoo.

If you tolerate this, then their wrinkles will be next.

Proper LOL! Thanks @WeBuiltThisBuffetOnSausageRoll

5 pages in and no mention of the sexy incontinence pants.

This has been the funniest thread I’ve read in ages and with the impending doom of elections etc I need all the cheering up I can use

Oh @Northernsoullover... you’ve done it now!

5 pages in and no mention of the sexy incontinence pants.

Ah, yes - those.

"I've found some bladder-leak underwear that's actually pretty!" Well, why don't you show the viewers what they look like instead of confusing them with those hideous things you're actually wearing, then?

And those others that are proudly proclaimed as being the first black ones! Wow - that changes everything!! It was only the colour that was bothering people before....

laughing out loud at "Creased and unworthy. Pity this furrowed shell, doomed to walk the earth as a mere shadow of her former skin-plumped and youthful self".

I should let it be known that if my bladder decides to leak, I will ONLY PEE ON THINGS WITH FLOWERS ON. My nether regions can only be coaxed into releasing their contents if the absorbent catch-mitt below comes in a pink pretty box with all petals on and sparkles and that.

Black and sexy pee pants yip that is just what she needs to go with her new brasserie

The thing that pisses ME off is that they are trying to normalise and (therefore monetise) incontinence when actually in a lot of cases childbirth doesn’t automatically mean incontinence.

Quite, MzHz

My undercarriage has been well and truly massacred and I might occasionally let rip when I sneeze but I need a very full bladder to be in any danger of wetting myself. In any case, it takes far more than a tinkly little laugh.

I don't do tinkly laughs.

I have failed at womaning.

Indeed @PickAChew! Exactly

Me neither @WorryBadger, nothing at all tinkly about me either. Apparently I laugh like Sid James...

I also don’t have an uncontrollable urge to don white shorts and go roller blading, or leap from a play when my perimenopausal period makes an appearance

I hang my unwomanly head of uncaffinated hair in shame.

I resurrected this thread because I've recently seen it umpteen times after a break. I remember how people were annoyed at the woman whispering 'women over forty'. Yes it is annoying but I could live with that being well past forty.

However, to me, what is far more annoying is how she speaks, her dreadful accent. She doesn't say, "Showering", she says,"Shahring"! It is very irritating and I want to turn the sound off when she appears.

It pisses me off no end, I would rather wash my ageing barnet in Fairy Liquid than use their patronising product. It’s not just that advert though, have you noticed it’s only women who suffer from diarrhoea, constipation and bleeding gums as well?

Female Products marketed for the over 40s are usually for the over 60s. Most companies rarely market anything directly to women over 60

Quite possibly. But I am over 60 and still have all my own, perfectly good hair. AND I'M NOT WHISPERING.

PS, They do advertise to the over 60s....funeral plans, stair lifts and bunion-friendly shoes. :(