It's especially popular with women (whispers) <over 40>

[WeBuiltThisBuffetOnSausageRoll]

Every time that stupid advert comes on the telly, I want to throw something at the woman on it.

Just why does she feel the need to whisper when referencing these foul, ghastly old hags who reached 39 and then had the temerity to continue living and wanting to keep washing their hair?

I remember they had that shampoo decades ago, which was marketed at the over 40s (can't recall the name of it). IF more mature hair (and doesn't it keep falling out and being replaced afresh every day anyway?) does benefit from a different formulation, then great. Even if it doesn't and they just want to market a particular product at certain demographic as a lifestyle thing, then no real problem with that.

But why the whispering? As if it's shameful to have attained this great old age? I dread to imagine how she feels about actual elderly people who still have hair and like to keep it clean and looking good rather than just shaving it all off and superglueing a load of dried-out brittle straw from a barn floor on to their bonces instead. How very dare they?

Seriously, they would never sell a shampoo specially formulated for Afro hair and suddenly whisper "Black people". They wouldn't sell mild 'no more tears' stuff and whisper "Children".

Whispering suggests that something is either a secret or somehow shameful. There are millions of women over 40 out there who are neither trying to hide the fact of their existence nor feeling ashamed of it.

AIBU?

*Mrsjayy

I lold the other night when she was whispering over 40 then the next advert was shouting VAGINAL DRYNESS grin

Advert aimed at women are bloody ridiculous all of them.*

I’ve never seen these ads but this made me laugh.

Also in Germany & never seen it!

(The ad or the product!)

Awful ad. But i do think she is whispering because she is over 40. But that is ridiculous anyway. Why mention age at all, just advertise as a shampoo to help with hair loss.
I like the one where Jenny Eclair is shouting about vaginal dryness. No whispering in that one!

Me too and I've seen the shampoo. That old "number one" chestnut is so conveniently

... vague.

And the ad is unbearably awful.

I hate this misogyny/ageism for many good solid feminist reasons.

But also because I'm over 40, single, and into younger men. The last thing I need is them to be put off me by my demographic before I've even had a chance to seduce them!

As a 50 year old woman with hair that needs it's own ticket on the bus, they haven't sold it to me at all.

The more I think about it, the more I hate all of these kinds of adverts aimed at women. Grey hair, thin hair, ageing skin, blemished skin, dry vag, smelly vag, the list goes on! The day I see an advert for a product aimed at men and called "NobCheezBeGone" will be a happy day indeed.

It’s adverts like this that remind me why I only watch iplayer now. Who, in 2019, signs off this sort of wank? Inventing gender or age specific problems to push more product. I’m 52, 52 yes FIFTY TWO!! Should I be whispering that?

I actually bought that shampoo with the colour in after seeing it on Amazon or somewhere. When I saw that ad it put me off so much I never bought it again! (Lush henna was far better anyway)

Hear hear - even my husband and 13 year old stepson are embarrassed when it comes on because even they don't understand why the whispering!! OVER 40!!!!! LHR - are you OVER 40?!!!! Thanks ad for making my age a constant topic at home.

Isn't the whispering because post-menopausal hair loss is rarely discussed - anywhere

I've always got stuck on the caffeine issue .... why the hell has it got caffeine in it and why is that's supposedly a good thing.
If caffeine's so great why aren't we all washing our hair in coffee?
It's the kind of ad that automatically means I cannot (no matter how cheap they are flogging it on special) buy the product as it's clearly a load of bollocks - activia, dulcolax, and all other patronising weird products aimed at women problems fall into this category.

I turned 40 a month or so ago. I can confirm that that morning all my hair and teeth fell out. Wig and dentures in the post later that morning and so I'm good to go.

Lol at nobcheese begone!

Wonky don't forget the aptly named boswellox!

YANBU I always think the same, what’s so wrong with being over 40!

In our house we always whisper “over 60” when that ad comes on

wonkylegs - I've always got stuck on the caffeine issue .... why the hell has it got caffeine in it and why is that's supposedly a good thing.

Caffeine is meant to stimulate hair growth - although the clinical evidence of this is not totally clear or reliable. Hair loss and hair thinning is a big issue for some women after the menopause.

They also make a male version called Alpecin

Mschnandlerbong

I've not seen the ad as I don't watch much, but from what you describe sure "over 40" is whispered as it's a secret.Nothing sinister, but is it that she doesn't look 40.

OH DEAR GOD i am over 40 and have been using the wrong shampoo.

I am so ashamed. I've been using one I like, as if I was still a valid member of society. Imagine my shock at discovering the truth - I was so startled, I weed a bit, but it's OK because it's one of those super fun 'oops' moments we all enjoy.

HOLY CRAP I FOUND A WRINKLE ON MY FOREHEAD where do I go to be put out of my misery?

I am 65 and basically a pile of dust with a typing finger.