"My DD is two and I've spent around £5-10 on her stocking, most of it is tat from the £ store & The Works but I know it will keep her amused for a good few weeks"
It's the £1 store crap, that's killing the planet. Many parents would rather spend more, so the toys get played with longer (toy rotation helps with this) and is still in good condition to be passed on.
@LucaFritz, but then that means your child would never get, a bike, dolls House, lego, swings etc for the garden, sand pit. One year, in the 90's I bought my DD "polly pocket world", it was around £200, but she played with it for three years, as she did her lego.
Which brings us on to people with money. @NoGuarantee, I was going to point out that your article had used a very true TP analogy and turned it around, using it to sneer at the poor people.
If you have a charmed life, which those in good housing, with disposable money, good holidays, private schools etc have, you don't need treats. People whose lives are hard going, do. They need to make the most of celebrations, so they spend in smaller windows.
But you can bet that the wealthy people's clothing/toy budgets are still through the roof, when compared.
Children from wealthy families get everything they need from birth. So a Laptop for studying will already be available and won't have to be provided as a special present. Nor will good quality clothing. Food is good all year round and the house is warm. Things are bought for development and hobby purposes, so a bike/riding lessons/snorkel/skiing/hiking gear, is provided as a lifestyle enhancer. They will get ferried around in warm cars to after school curricular hobbies, so no need for 'stuff'. The equity in their parents houses will set them up, then later on they'll get a nice inheritance. Whereas for the bottom rung, there will be none of that. So they give it will they can.
If what's being said on this thread is true, then the likes of Rees- Mogg, BJ/ the rest of the Conservative party and the £20 burning Cambridge Students would all be the most empathetic people on the planet. Whereas they don't have a clue.
The posters saying that they don't buy much, because family do, again, the lack of awareness is astounding.
I don't spend money on stuff for the sake of it, but still spend around £250 on two grandchildren. That includes things like a doll house, an outside play house, kindle, dublo, a decent supermarket set.
My GC, this year will get a holiday for her fifth December Birthday. She wanted to go on a plane, so I've paid for flights and the hotel. She will get craft/slime making kits for Christmas.
The wealthier people I know, just book weekends away as standard. But we can't do that. So my budget for Birthday/Christmas this year, for my GC has been near £400. I'm on minimum wage level, but I'm mortgage free.
Children from the bottom rung don't have to be taught that a good life isn't just given on a plate. They live it every day. So do their parents, so stop sneering at what is their good times.