So a little info to share.
Anita sold to Loreal to infiltrate. To act like a trojan horse. To some extent she made significant impact.
The "mlm" side...The Body Shop At Home had actually been around for 25 years, it's just that arm of the business has grown massively.
When you look into their business results, the at home business is its strongest sales distribution
Australia is growing massively and Natura, the new owners are Investing and actually in negotiations to also Buy Avon too.
I became a Body Shop fan when they campaigned with green peace for "save the whale" that was an incredible campaign. I was around 9 yrs old.
Last year BODY SHOP worked close with Cruelty Free to take animal testing ban to the United Nations.
This year they have launched their plastics for change campaign where by the end of 2020, all plastics will come from.recycled plastic washed up in India.
This is a global first and they are educating others around the world on this.
Currently teamed up with "bloody good period" a charity which wants to see no woman in the UK unable to purchase sanitary towels. Liverpool is statistically the worse place in this country for women in desperate need for sanitry towels and unable to afford them
In this day and age, that's awful
The activism days of the body shop where shut down when wonder by loreal and they were "silenced"
It's clear to see that Anita's Legancy is well and truly back and on the up again.
The brand is a lot more ethical than you realise.