Anita Roddick didn't "sell out".She died. She had a stroke and died a year later.
From 'A brief history of the Body shop:
That all sounds very wholesome. Well yes and no.
The Body Shop boasts of being one the first cosmetics brands to prohibit testing on animals, and also the first company to introduce Fair Trade to the beauty industry, which is all very well.
But in 2006, Roddick rather controversially sold The Body Shop to cosmetics giant L'Oréal for the princely sum of £652m.
The same L'Oréal that is part-owned by Nestlé and the same L'Oréal that continues to test new ingredients on animals (it is, regrettably, still required by law in some countries).
Further to this, Roddick had never been your stereotypical beauty entrepreneur. She had strong opinions on the world she was part of, once famously saying that she hated the beauty industry, calling it "a monster selling unattainable dreams".
When questioned about the seemingly hypocritical decision to sell to L'Oréal, Roddick reasoned that The Body Shop would act like a "Trojan horse" that could influence the huge business from the inside.
Unfortunately, Roddick died in 2007, so what influence she may have had we will never know.