Those of you who say you have excellent CVs and cover letters but aren't even getting interviews, whereabouts in the country are you?
I live in London and I have honestly never had any issue getting interviews. I certainly do not spend 5-10 hours on a job application either, that seems excessive to me.
I mean everyone is different and naturally this relates to the fact that I tend to recruit for fairly junior roles, but here is the basic format of what I like in a cover letter:
Dear XXXX (we always put a name in the job ad so applicants can address someone directly),
I am writing to apply for the role of XXXX as advertised XXX. Having read the job description and person specification, I believe my skills and experience are an excellent fit.
I then like to see the essential criteria listed and met, for instance:
Excellent ICT skills
I have advanced working knowledge of all MS Office packages including Word, Outlook and Excel. In my current role I also use Salesforce. Additionally, I am quick to learn new technologies and am confident troubleshooting basic ICT issues.
Able to work under own initiative with minimal supervision
In my current role at XXXX, my line manager is frequently out of the office travelling and trusts me to manage my own time and to prioritise my workload according to the needs of the business.
And so on, with the desirable criteria referred to as well if they meet them. If they don't meet an essential criterion, I still like them to mention it as it may not be a deal breaker. For example "Although I don't have X skill, I do have Y skill and would be willing to learn X"