How much do instagram influencers make?

[Pinacollider]

This is not an anti Mrs Hinch or any other instagram influencer post. But I've been wondering how much money do influencers make per post. Mrs Hinch has millions of followers. She must be making an absolute fortune. Do instagrammers have to register for tax? I'm so intrigued. BTW I'm not against them making money from advertising. If somebody is going to make it (TV/radio/magazine companies) then they might aswell have a nice little chunk of that instead.

It will depend upon the deals they strike with companies who are willing to sponsor them for advertising their products. It’s not necessarily directly tied to the number of followers they have, but rather to audience engagement with their content. If a social media influencer has multiple millions of followers, it is perfectly possibly to earn a five figure sum for one instagram endorsement, or a single YouTube video. I don’t believe Mrs Hinch is quite there, but she does advertise for many different companies.

Of course they have to pay tax! It is their income. Mrs Hinch’s management will ensure that an accountant takes care of this. Remember that it is a professional business venture, she’s not just some lass sat at home by herself telling you how much she loves to use Fairy Liquid, or whatever it is. She is part of Gleam Futures, who manage loads of lifestyle bloggers and beauty gurus, who are now well versed in promoting their talent.

The amount they charge depends on followers and how much engagement they get. I know people who charge £50 a post and those who charge £5,000 a post.

I charge £50 for a mention in my Instagram stories with 15,000 followers and 3,000 people watching my stories.

As for tax, it depends on your personal situation. Everyone can earn £1,000 extra per year tax free, and then some people choose to go limited company which they take a salary and dividends from.

I have to complete a tax return every year and pay relevant taxes.

Hope that helps!

I'm so naive.

Are you saying @YouCantSeeMeHere , that in insta stories, when someone says 'check out the gorgeous posts on @blahblahs account', that the person is being paid to say it?!

Bloody hell. I've learned so much on here about insta.

I has no idea they got paid until recently, so naieve!

There was this interesting post in AMA a little while back about being an influencer.

www.mumsnet.com/Talk/AMA/3587852-Im-an-Instagram-influencer-ama

On a related note, has anyone seen YouTube videos of children playing with toys, riding remote control cars etc.... they make an absolute fortune!

I know someone who was paid £10k to make three posts about watching Netflix
Ie
“I love Netflix and chill” (pic of her and the boyfriend on the sofa)
“Having a lazy Sunday and binge watching Netflix” (hair up with popcorn)
“OMG I just started watching xxx on Netflix it’s THE BEST”

All her clothes are free (sweaty Betty in particular loves dolling out their terrible leggings to instagramers) the restaurants/ food she eats is almost always free.
She only has about 250-300k followers
So terrible value from an advertising POV.

She is, however, insanely attractive/slim and parents are loaded so lives in a dream London pad /has a dream life (ie perfect insta-fodder)

I have no problem with influencers earning from advertising so long as it's relevant to their account. I unfollowed one 'slow living' type account when she advertised Laughing Cow cheese

Chimchar I can’t speak for all influencers but anything paid for (or affiliate links or free gifted items) MUST be disclosed and it must be disclosed as soon as possible. For me that means putting ‘Ad’ at the TOP of any stories (or the beginning of any grid posts). I don’t do this BS where they write it in a text colour you can’t see. I make it bright and clear. Unlike Mrs Hinch who until recently wasn’t even disclosing

I don't mind them being paid but it's the fact that it's all so murky and there are still lots of people who don't realise that eg a mention on Stories will still be a monetised transaction.

A blogger I follow is on the same holiday we just returned from last week. At first I was a bit pissed off. We paid for that! But then she has had to pose for multiple pictures and videos and get her kids into cute outfits at the crack of dawn for pictures by an empty pool. That's not a holiday at all to me.

I’m intrigued to know this too. Some people I follow I wonder how much of their belongings they buy (in which case they must have lots of disposable cash) or how many are gifted. I really can’t believe it’s only until recently that they’ve been forced to disclose ads and some still get around it. There’s a particular London influencer that still never seems to disclose , maybe once a month a post will contain Ad. Then there are some who seem to be advertising anything and everything so I understand it’s hard to get the right balance in their content but not disclosing is quite immoral.

I agree state. I think I’ve had one comped holiday and it’s not for me. I would rather pay and enjoy myself than feel that I’m working

www.elle.com/uk/life-and-culture/a26927125/how-much-do-influencers-get-paid/

This is an interesting article. So 18% can live off of their "content" and even smaller niches make £100 a post on average.

No advice, only sympathy & maybe a bit of hope.

I've known a family who went through similar, DDs friends older sister was equally awful from 12 onwards & reported her dad to police & SS for "beating" her. Her bruises were because her 13 yo self had come home so drunk that she fell downstairs, but saw it as an opportunity to "get her own back" on her dad for berating her for coming in late & drunk. One of many similar incidents & school refuser etc.

Roll forward a few years & the same girl is a lovely thoughtful human being who has sorted herself out, is deeply embarrassed by what a bitch she was, has a decent job & is generally a joy to her Mum & Dad.

It gets better 💐💐

I’m really happy that I have no idea who Mrs Hinch is!

Oops, wrong thread

There is some overlap between advice for MLM members and influencers. Post at least 3 times a day across platforms, use cute kids or animals to attract attention, be really persistent and always keep a #blessed attitude, #nonegativevibes.
God I hate it all.

I have often been messaged on Instagram by companies/Insta accounts wanting to "connect" with me & give me free stuff. I've never responded because I realise they just want me to post/advertise their products for free by wearing it etc. no thanks.

Did you see the documentary on MLM a week or two back? I wouldn't be surprised if the numbers are roughly the same - a very few influencers making a lot of money, a moderate amount making a little, a huge percentage f bloggers/posters who'd like to be influencers making nothing at all.

Is the 18% figure base on influencers/bloggers who declare an income in the first place? - in which case it will over-estimate.

The biggest market for influencers is wannabe-influencers.

A lot. A friend works for Coutts, a lot of them bank there. Turn over a of a million a year to hold an account.

DS works for an insta agency, they make £50 million last year, clear profit, boomed from a 16yo's bedroom 8 years ago to offices in (Finsbury Circus) London, New York, Singapore, Berlin, Hongkong, UAE, Rio with over 100 direct office employees and two tower blocks in Shoreditch full of dedicated instas.

that in insta stories, when someone says 'check out the gorgeous posts on @blahblahs account', that the person is being paid to say it?!

Yes, lots of accounts sell paid shout outs where smaller accounts pay for one to try and increase followers.

Mrs Hinch is making a fortune. I went to home bargains and Asda on Saturday. In both shops there is boards with her face on and signature advertising products. I do wonder if she’s getting paid by the store or by the products that are n the shelves (flash, zoflora etc).

I do think people need to realise that this is a big business. A friend was telling me about the fb group and lots of people are saying that she doesn’t earn anything, she’s just like everyone at home doing her cleaning and that she’s only doing swipe ups and sharing her favourites because she says we are all in it together. What they don’t realise is that she earns a % in everything sold and is managed by gleam. That isn’t just a regular person sharing how they clean their loo.

I have no problem with Mrs Hinch at all. She’s not what I would personally watch on insta but fair play to her for earning the money. What I don’t like is the shadiness of not declaring everything.

I was lucky enough to sit next to a group of about 8 global travel influencers on the sun loungers in a luxury resort I recently stayed at. They were all beyond gorgeous. Each had 150,000 plus followers. They told me they were paid approximately $1500 USD per post, average three posts per day. All swimsuits, dresses, accessories are given or loaned to them. One influencer travelled full time with a professional photographer.
All lovely young women, travelling the world, making obscene amounts of money off being really, really good looking.

I understand that Kim Kardashian is the goal for influencers in terms of earning potential. She can earn approx $500k for a post.

I have to be honest I don't understand why people get upset about the adverts/sponsorship's/gifts etc that influencers receive. All of the mechanics behind creating the content for the posts/videos take time so I don't begrudge anybody receiving some sort of compensation for their time.

I'm very interested to see what has been received (I'm nosy) and often I'm being made aware of new products & services. I'm thankful for the links so I don't have to search for the products myself. When I see the price I make a decision based upon my budget if I can afford to buy or just shrug my shoulders and click away because it's not within my budget.

Where is it written that we have to be like sheep and buy every item any particular influencer is promoting? Am I missing something?

I have to be honest I don't understand why people get upset about the adverts/sponsorship's/gifts etc that influencers receive

I think there needs to be more rules (and enforcement) around ads and social media. Some creators especially those that target kids are just relentless in their push of products, but also lots of dubious products being promoted like dodgy gambling sites, fake essay writing services, questionable supplements etc