After a quick look on their website, the Angels appear to pay £20 pcm for the ability to receive discounts on the wines. It is almost impossible to compare the prices of many of the wines so I looked at some big name French appellations to see how much the discounts were really worth.
For example, a basic Sancerre is listed as being supposedly £24 at full ‘non-angel’ price. I have never seen a normal Sancerre at this price. The discounted price (which you pay £240 per year to access) is £18. A supermarket own brand (Tesco finest) Sancerre is £14. We can assume that this is literally the very cheapest wine they can get and that they can squeeze the suppliers due to the volume they buy. My local wine merchant charges £20. There is of course no way of knowing what the level of quality the Naked Wine version is, but let us assume that it is something in the middle of the 2, or perhaps as good as the one from the local independent retailer.
In my opinion, the discount on the wine is, in reality, more like a maximum of £2 per bottle at the price of £18. Not £6 as suggested on the website.
After paying for subscription, you would have to order 10 bottles of Sancerre per month to be at the same price as the local wine merchant where I live. This is assuming no delivery costs if you spend more than £100 a time.
Buying cheap, a case of 12 Sancerre from Tesco would be £168. Buying a case from my local independent would be £240. Buying from Naked wines would be £236 with subscription charges and free delivery.
I just don’t think it represents value for money. For the cheaper wines they do, they say that they are from amazing independent wineries. But they also say a lot of their wines are shipped by tank to Germany and bottled there. It’s “not very romantic” as my local wine merchant commented!