Trouble is....driving a car seems to trump all other considerations - cost, pollution, accidents
If you live and work rurally, you have no choice.
I have to have a car. It takes me 45 minutes to drive to work every morning - at a cost of about £30 a week on fuel (I have free parking at work).
My town has no bus station, so taking the bus isn't an option. I could take the train, but it would take me 4.5 hours, and I wouldn't get to work on time. If I got the earliest train possible, I'd get to work about 90 minutes late. If I wanted to get home on time, I'd need to leave work 4 hours early. It would also cost me £40 a day. I'm sure I could get a season ticket but it would still cost me triple what I pay in fuel.
Then you have to factor in that the trains don't run on Sundays or Bank Holidays (I work both) - so I'd still have to drive one day at an absolute minimum.
It's all very well saying that people who drive are selfish, but in rural locations it's really not that easy. I live in a town of about 16,000 people and the vast, vast majority drive to work. I don't know anyone who gets the train on a regular basis - the service costs an absolute fortune and is far too unreliable.
I have to be at work for 9.30am and I don't leave until 6. I can't work flex-time because I manage a shop and need to be there for open and close. Obviously I can't work from home for the same reason. I couldn't do my job without my car.
On the flip side, I can't afford to move any closer to where I work, because the Lake District is a bloody expensive place to live. The locals are driven out of the tourist towns due to the stupid costs of housing - the vast majority of people who work in hospitality, retail and tourism in the Lakes cannot afford to live there.