In feeling uncomfortable about this Zara kids ad

[ASauvignonADay]

Personally, I don't like it. I think the poses and whole thing is inappropriate for a young girl.

[AnneOfCleanTables]

The first two shots are ok although overly serious. The third shot is very inappropriate. I'm surprised it was approved tbh.

[buckeejit]

Yep, third one is awful.

[steff13]

I think in the first two she looks like she's been abandoned. Or shipwrecked.

[Goldenbear]

Yes, I agree, the moodiness is a bit unrepresentative of a child of that age- my 7 year old DD doesn't like much in Zara except the snoopy stuff as I think she hates the formality- we are not the market if this is how they perceive a child to look on holiday wearing their clothes!

[Squigglesworth]

Creepy. Very strange choices. The third one is the worst, but even the first one has a strange pose for a child.

[Theimpossiblegirl]

I agree, I wouldn't want my DD to be photographed like this. Let children be children.

[lunar1]

They are all creepy in their own way. The last one the worst. My children do modelling work and no way in hell I'd let them be posed like this.

[Goldenbear]

To be fair though my DD almost 8 wants to look like Sky Brown the 10 year old Olympian skateboarder- she likes her style and that she's 'always smiling'.

[greathat]

I really don't like the third one :(

[puppy23]

I don't really like it, Zara's always got weird advertising though

[madeyemoodysmum]

Yes. I’m not keen. The last one is very suggestive and gives me the creeps

[slipperywhensparticus]

1, why is her crotch dark
2 why is she posed like that?
3, why did her parents allow that shot to be taken

[Papergirl1968]

Christ, no!
The first one the dress is blowing up - yuk.
The second one is ok but the dress is far too short. No sane parent would buy a dress that looks like the child has already grown out of it.
The third one is by far the worst with the dress rucked up and the model posed on what appears to be a bed.
Tacky...

[TellerTuesday4EVA]

Well it's bloody awful (the dress and style of advert) but I don't think it's enough to make me uncomfortable. Can't see why they thought it made a good advertising campaign though.

[ILuvBirdsEye]

On the whole a very grown up look in all 3 pictures - nothing kiddish about it at all. All three are off - but the last one was the most eww to me.

[Pinkbells]

The last photo makes me uncomfortable, and the fact that the lighting is dark and gloomy, and she is looking so serious. Not a child orientated shoot at all :-(

[PineapplePatty]

Dreadful

[dreichuplands]

These poses seem to have been moved from an adult to a dc (made me realize just how sexualized female clothing is. Last picture is inappropriate.

[Almost40andweeping]

First two pics are fine; last one is not but none of them make me want to buy the dress for my child. You can’t see the fabric, the pattern or the cut. It’s just not appropriate. It’s too much of a fashion shoot and not age appropriate

[HennyPennyHorror]

It's the fact that she's not smiling...which is what adult models do.

She's a kid. Should be playing and laughing.

[Itssosunny]

I agree with you, OP. The pictures don't look right.

[meow1989]

I think the first two are just awkward and bad photos to be honest, the sky looks like really bad photoshop. The third is inappropriate.


I just looked at the other images on the Zara Instagram and they're far worse in my opinion, the child looks unkempt and vulnerable, theres something about the eye contact where she's lying on the bed (not the pics on this thread) that makes me feel really uncomfortable, she looks like an ill or abused child (not a comment on the childs looks, rather the styling, light and staging) and I'm a bit worried that they will appeal to entirely the wrong audience which makes me feel sick.
Who on earth looks at these and thinks "lovely, I'll buy this range"? Grim.

[Honeyroar]

I think that the first picture is the worst, it's blown up to virtually the top of her legs, is clinging, and there's a weird shadow that almost suggests a pubic hair patch underneath. A very strange pic to sell a dress (makes it look so drab!).

[ambereeree]

Very wrong.