In feeling uncomfortable about this Zara kids ad

[ASauvignonADay]

Personally, I don't like it. I think the poses and whole thing is inappropriate for a young girl.

[WellThisIsShit]

Great, good news they’ve been taken down.

And no, I don’t think accusing those protecting children is very mature or productive... or correct. Bearing in mind what’s happening on YouTube at this very moment, I don’t think it’s so shocking that parents would want to be careful not to put children in positions that could appeal directly to those who see children in very sick ways. It’s about being sensible and protecting children, I don’t see where the argument lies really.

[MeAgainAgain]

Yes I think that 3rd image if a boy would freak people out even more as men / boys are not sexualised to the same extent in the media and it would be incredibly and obviously jarring.

[BabyDarlingDollfaceHoney]

I really don't think the dress has been pulled up in the third image... It's just a very short dress. Is it the length of the dress that people have a problem with? Surely children can show their legs?

I have literally no idea what you mean about the first two pics emphasising her pubic region. They just don't.

If the shots were similarly moody and ethereal but featured a boy in shorts would there be a similar outrage? To be honest I think it's you lot sexualising this girl not the photographer.

[zingally]

The third is a bit odd... Reclining on a bed, with the dress up around the top of her thighs... A bit overly-sexualised.

[picklemepopcorn]

Every shot emphasises her crotch or her bare pre pubescent legs.

As an edgy piece of art about girls growing up and loss of innocence then perhaps. As an advert, no way.

[MRex]

I really expected to say YABU and oversensitive, but these look creepy. Maybe it's the adult poses having an effect, or the drape of the dress for the photos. Maybe it's that the lighting and setting in the first two are a little girl out on her own after dark, followed by a bedroom photo. Whatever it is, YANBU and they shouldn't have been signed off.

[WeepingWillowWeepingWino]

Well, look at some of the comments on here, ‘don’t see the problem’ has been said more than once.

Personally I’d be sacking everyone involved in this.

[0ccamsRazor]

Ok so it has been taken down, but how the hell did they get approved in the first place?

That is what i would like to know.

[0ccamsRazor]

Sexualising children, what the fuck are you up to zara?

[3in4years]

The last one is awful and so are the clothes.

[HennyPennyHorror]

Oh it's been removed after complaints!

www.newssummedup.com/a/1bngbl

[HennyPennyHorror]

I feel like tweeting Zara about this. Does anyone else feel like giving them some shit over this?

Why should we allow manufacturers to play into this seriously unhealthy idea? The objectification of small girls...making her into some sort of little Lolita...who are they trying to appeal to here???

Not us! And we're the ones they're trying to sell to!

[AriadnePersephoneCloud]

Entirely inappropriate and icky. What was the photographer thinking. I'd not want him near any children after seeing these.

[Arpafeelie]

Completely inappropriate.

But also - why? It's lit so that you can't tell what colour the dress is, and by having it blown up / pulled up you can't tell how long it is, or what it looks like either.

Who is going to buy a dress when you can't tell what it looks like from the advert?

[WeepingWillowWeepingWino]

They have an air of paedophilia about them, tbh (don’t know who Balthus is).

[TatianaLarina]

They have an air of Balthus about them.

[Yossarian22]

First one is adult pose, second makes me want to get her a coat to warm up, third wtf?
Dodgy photography and dull clothes = no thanks Zara,not for my kid/ those I buy pressies for.

[Papergirl1968]

Predictably this is now on the Daily Mail website...
I can't do links but hopefully someone more techy will be along in a sec...

[spaniorita]

I don't care for it at all either OP. I think it is sexualised, the pulling up of an already short dress, particularly in the last image is very poor taste.

[MrsTommyBanks]

The third one is all kinds of wrong imo.

[Katinkka]

Completely inappropriate. What are they thinking?

[Itssosunny]

Meant to say - thumbs up

[Itssosunny]

Exactly marvellous up

[marvellousnightforamooncup]

I want to see child models smiling and playing like normal kids. I don't want to see them posed like a 1990s Kate Moss or in provocative poses. That third picture is awful. 'Edgy' is not appropriate for children.

[FoxSquadKitten]

Ew no, not nice, especially the bed one 😒