Some people’s assessment and attitude to risk is just absolutely bonkers.
Usually the people who have read an article once, or whose sister's friend's boyfriend's cousin's friend knew someone who knew someone whose child was abducted because of their hoodie.
I have a child who shares a name with another in the class. All through school he's been (for example), John A and the other child is John B. I was in school yesterday and a child addressed me as "John A's mum". When it comes to a leavers hoodie, he won't want "John" or "John A", he'll want his full name on there. And knowing the other John's mum, he will too.
DH wears a lanyard round his neck at work at all times with his picture and FULL NAME on it. I do the same when I'm volunteering in school. Older DS had his name in the paper last week along with a picture of a school event in it. This is all very normal and my children are not at risk.
99.9999% of children are not at risk. DS has a friend who was removed from birth family and adopted. His parents are more than happy for his photo to be on school websites and on hoodies.
There are, however, a small minority of parents who are batshit crazy.