I only saw them because they were flashing up in the mumsnet ad box when I came on the site this morning! God only knows why the adbot picked on me, my browsing history must indicate that I identify as elf on the pigging shelf or something
I had exactly the same a couple of weeks ago and I knew without clicking on your link which shoes they were going to be 
I had to summon my DC to check whether it was actually a real website of some kind of bizarre joke, I'm still not convinced that someone's not playing a huge prank on MN