gluteus Netflix, Amazon, Apple and the BBC all have 4k streams, as do others. Amazon and Apple have 4k settop boxes, the Firestick and AppleTV 4k. It's not a swizz, it's no different from when blurays took over from DVDs, or DVDs took over from VHS.
I think it is a swizz as there isn't enough content in 4k to justify the overinflated price of this new technology.
BBC have trialled UHD with dynasties and planet earth. I don't know of any other channels?
In order to stream netflix in 4k, you need a 4k set top box. No normal channels are in 4k. You need a netflix UHD account, and not all programmes are in 4k. A handful at most.
In order to watch a blu ray in 4k, the films are £20 - £40 per film PLUS you need the 4k blu ray player.
Plus your internet needs to cope with the streaming in 4k.
There are lots of additional costs. And not worth it for the small amount of 4k available.
It will get better of course, and then the 4k TV's should come down.
They did another swizz with the HD ready TV's, they weren't full HD, just HD 'ready' and there was a big difference.
There's not even many HD channels to watch either. But at least you can stream everything in HD with netflix and similar subs.