Because it appears to be a load of people rushing out to buy fake processed junk rather than rethinking their eating habits.
It just strikes me that veganism is a life choice to avoid certain foods and products. Are all these faux vegans still wearing their leather shoes, eating avocados and almonds?
I’ve seen threads asking about buying ‘vegan food’. Err, fruit, veg, pulses, nuts, grains...when in reality I think they want the answer to be pulled pork made from soya and 20 different chemicals.