Smiggle is crap and over priced. Thank god it didn’t start at FIVE here. The kids had bits from there because, well, it’s ‘Smiggle’. However, thankfully, they realised the quality was pretty rubbish and they got more for the same money in other places.
She’s only 4, about to be 5 - she’s not going to know if everything is Smiggle or not.
However, I would take her there for her birthday, as choosing is the biggest part of the fun of it.
So, I’d buy a few bits from Tiger, Range, Claire’s etc for her to open on her Birthday and a handmade voucher for a trip to & other shops for a bag and purse etc or for a set amount of money. Teach her the value of ‘her’ money by showing her she can choose more things if you shop wisely or you can choose to use all your money on one thing you really really love. Never too early!
I’m pretty indulgent, but there’s no way I’d spend £110 in Smiggle. It’s not just that it’s over priced, it’s crap quality. Mostly anyway, we did have a rainbow teddy pencil case that lasted the whole school year and was still fine, but she wanted a new one for year 7. Fair enough.