There’s loads more palatable and delicious lookin food around now.
I’m only 46 but yesterday DH and I were describing to DSS (20) what choc ices were like before Magnums etc were developed. Small oblongs of ice cream made with hydrogenated fat, covered in a thin skin of fake chocolate. You wouldn’t be clamouring for one of those. If Magnums and Haagen Dazs etc had been available in the 1960s and 1970s, perhaps we would all have been fatter then. As a previous poster wisely noted, we’re not a different species to the people living then, are we? It’s us, and the people who brought us up.
Food is relatively cheaper. You wouldn’t have got a multipack of chocolate bars for the same price relative to wages in the 1970s. That encourages snacking, instead of saving stuff for treats.
I don’t think that we’re fundamentally greedier now. We’re animals designed to like energy rich food. I think we just deal with what’s available in different ways.
For example, my mother (82) is open about the fact that she took amphetamines in the 1950s and 1960s to stay slim and smoked 40 a day for the same reason. She and her friends liked to eat, and they were not atypical. She doesn’t do that any more, thank god, and I don’t think many women would do that today either.
Women were keen on diets during the period we’re discussing. That’s not so different to now. Just look at a vintage annual from the early 1970s, aimed at teenagers: it will include diet advice and the comic strip stories quite often included a character who was ‘glad she’d cut out the coke and crisps for elevenses’ or was ‘too chubby to be a beauty queen’.
(Incidentally, I’m with Cressida on the moralising so I hope I haven’t done any by mistake. If I have to read one more post boasting about the poster’s 26 inch waist!)