To think no one dresses like this..

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New born baby, off to the park, if course I'll wear my LBD and heels....

Aah, but if you bought the pram and visualised hard and really wanted it enough you, too could look like the women in the photos.
Tougher if you didn’t look like that even before you got pregnant

when I was pregnant I didn’t change what I wore so high heels, dresses, pencil skirts etc were the norm for me as they continue to be after I had my babies. Not all pregnant women or new mums wear leggings or flat shoes.

Yeah I wear heels for weddings and black tie- that's it

Actually I do know someone who dressed like that to push the prom etc. Where we live is pretty hilly too, I don’t know how she manages the heels but somehow she does.

I have just got back from the park with friends and one of them was wearing heals. She always does. She still manages to chase after her 2 year old. Each to their own and all.

The only quibble I've got with it is that look is so cheap and dated. That woman hasn't seen a fashion magazine for at least five years.

This made me think of the French Au Pair thread from a few days ago.

I wore M and S hold everything in thick black tights, leggings and a zip up padded waterproof jacket and flat boots to take DS out - to be fair he was born 30th December but high heels didn't cross my mind for about 6 months.

I dressed pretty much like that I guess, dresses and heels.

My taste didn’t suddenly change just because I’d had a baby.

Probably the Duchess of Sussex in 12 months time- hopefully after a trouble-free pregnancy and a healthy baby is born.

I was going to say that's more likely to be the nanny or au pair, isn't it?

Not useful for selling the pram though. More likely to make new mums feel inadequate, rather than glam.

"I’m not sure that pram adverts showing the reality of jogging bottoms, scruffy vest top and crocs would sell many prams!"

No-one I know would go out in jogging bottons/scruffy vest. I don't know anyone who would wear Crocs, outside of the garden/in the sea.

I do know Women who always dress well.

I found the first six months was the easiest to put make-up on and style my hair. I learned how to BF without using my hands. I quickly got back into clothes that I'd worn pre-birth, so wore them again.

However the prams are probably overpriced, so they are trying to sell an aspirational lifestyle.

My taste might not have changed, but my body did. I was tired and not in the mood to try and push a pram around a park wearing heels and a dress.

I live in an upper class area and you are more likely to see women in expensive yoga gear pushing their expensive prams.

Personally don't see this as remotely aspirational. As in my opinion she looks ridiculous, and I'd think that walking around in the day baby or not.

I go to the park a lot with baby, and never have I seen anyone in heels and a dress. Nor do I know anyone who'd go out in jogging bottoms and a vest etc as pp have said is realistic. Or see anyone doing so really.

I don't think I look an absolute scruff in my 'uniform' of skinny jeans, trainers and a jumper or slogan sweater. I still do my hair and put makeup on. It's not necessary nor weather appropriate to wear a dress and heels to look good.

LBD = little black dress

It's the white dress on the model behind I find more unlikely.

Haha! Not sure my usual scruffy trainers, leggings, roomy nursing shirt/double layer tshirt, cardy and messy bun would sell much though

What they actually need to do is show a knackered looking mum chasing 3 sprogs on the way to school, sporting messy hair, mismatched shoes and a look that screams 'shoot me - it would be kinder', while pushing a funky looking pram that lists things like:

• Folds with the push of a button
• Detachable washable covers
• Rainproof
• Suitable from birth to 3 years
• All Surface Wheels
• Weighs less than a small rabbit

With a great big caption that reads: Don't Worry. The 'XXX Pram' Will Always Be Ready to Go!

As a parent, THAT is the sort of ad campaign I would be swayed by. Not some PND inducing guilt trip that makes women feel like failures for not being able to match the 'perfect look parenting' horseshit façade we're so often spoon-fed. Give me a realistic 'mum' model I can relate to and details of a no-fuss pram that looks good and is fit for all purposes, meaning zero additional fuss to my stupidly hectic life. SOLD.

I like your thinking MaryDollNesbitt (also, good name)

It's an Italian company, wasn't it also an Italian company who put out an advert for electric bikes this summer with the tag line 'women you can now keep up with the men'

I'm not sure feminism is a thing in Italy. Well not in the Ad & Marketing agency's anyway.

MaryDoll - I too like your thinking, but fear it might not work like that in practice.

Some time ago (early noughties?) M&S ran a campaign that IIRC, featured an ‘average ‘ (ie slightly chubby) woman of about 40, running up a hill shouting, “I’m normal!” It was aimed at slightly chubby 40+ etc women - M&S’ natural market.
The ad bombed. Because basically that actual demographic didn’t want to associate themselves with quite that portrayal.

When it comes to what people actually do/perceive - compared with what they say they would - there is probably a sweet spot between making your ads laughably ‘aspiritatiobal’ and too ‘warts & all’.

User Wouldn’t totally surprise me. Let me tell you about my own Italy-related oddity...

We’v always bought DD’s clothes from charity shops, and I got in the habit of buying stuff a few months older and putting it aside. When she was about 6mo I got a light snow suit for 12-18mo, thought no more of it.
It was only when she was of the right age/ time of year to use it that I realised the problem: it had feet, of exactly the same material as the rest of the suit - so couldn’t be walked in. Er...for a walking-age toddler?

It was by chance I happened to read someone ‘s blog about being an expat mother in Italy, and the common belief that young children shouldn’t go outside in cold weather. Even her doctor had told her that “the cold” would get in through her toddlers nostrils if he ran around. If they did have to go out, they’d be bundled in a pushchair.

Guess where DD’s snowsuit maker was based?!

My mum was a bit like that in the sixties- frilly mini-dress, bouffant Hair, false lashes, high heels and silver cross pram.

There are photos of her holding me as a new born in a ruffled night gown and robe in a liberty print floral she made for herself for going into hospital. She looks like a cross between Sophia Lauren and Joan Collins.

Some people are just like that, that’s what’s important to them. And if that’s genuinely the case, that’s great. It’s not ok to expect anyone to be like that when they aren’t or expect anyone to grunge themselves up if they are glam to the core.

In her sixties, she made herself a be-ribboned broderie anglaise night gown and robe co-ord to go into hospital for breast cancer treatment.

She absolutely rocked the Broderie anglaise outfit by the way. Hair in a French roll with wavy tendrils. The consultant was a good bit in love with her.

TinselKitten your mum sounds amazing I love glamourous women. I bet her home was spotless too. Hope you don’t mind me saying but I can picture her from your description. I grew up with women like that.

This used to be the norm at one of our local cafes - Sunday brunch would see all the young couples troop in with their babies all equally dolled up. Not sure where they go these days but now it's been taken over by couples with their dogs - our DDog loves it :D