To cringe at wanky marketing speak?

[TigsytheTiger]

Posted previously about John Lewis after sales service which has prompted this post.

Still waiting for my damaged wardrobe to be replaced but that's another story.

However having spoken to different after sales agents they keep referring to my "journey" with JL 😂

As in "we will contact you once your journey with us is over to make sure the matter has been fully resolved".

Now I know it's the language they've been told to use but why all the wanky language and what's happened to just saying it as is?

I'm not on journey with JL.

We aren't skipping off into the sunset together nor are we on the path to enlightenment.

It just makes me cringe and makes me grumpy! Maybe I'm just getting too old 😂

I loathe the expression ‘customer journey’!

Bad enough on X Factor let alone in,the retail or services sector

I hate this too. My husband went to a work training session last year about how to 'communicate with customers using the brands tone of voice'. It's all bollocks! 😂 😂 😂

YANBU but Imagine how much of cringefest it is for 'Marie' on the tills who had to say these wanky things.

Ooooh. Maybe they're offering you a free holiday as compensation?

There's really no other reason to say journey in that context.

Two different after sales calls and they both used the same expression, the first time I privately eye rolled and the second time I realised it was a JL thing!

It's also being used in the context of them being crap and not having a clue what's going on!

Any individual or company who claims to be "passionate about" anything refering to shifting their company's stock.

Maybe you should start referring to it as a magical mystery tour which will eventually lead to your replacement wardrobe whenever they say it to you.

I've just sat through two interviews I'm more than qualified for thinking wtaf are you on about

The amount of wanky bullshit sound bite sentences I've heard today make me wonder if in fact it's me that needs to start making up words to get employed

My managers whitter on about the customer "experience" not the "journey" which is interesting because I work on the London Tube 😂. But yeah, each time they dream up a new customer marketing initiative I'm like, yeah whatever, but it doesn't mean anything unless you fix the District line signals first.

I frequently ask for a translation into English from one of my bosses who seems to exclusively speak in corporate jargon. Cultural symmetry and agile, iterative working are his favourites.

Spare a thought for those of us who actually work in marketing... believe me when I say we are subjected to much worse!

'Reach Out' which seems to be more and more frequently used.

No you are just going to send them a stock email.

journey to hell and back.

To be fair it's not just a marketing thing. People in all areas of business can start talking about blue sky thinking, pushing the envelope, reaching out and all other management bollocks.

The incorrect use of yourself and myself does my head in.

With me TBH it is any media language, especially political commentating and advertising.

I would only tolerate this if the wardrobe leads to Narnia.

Used to work in marketing/event management - some bloke asked me how I 'interfaced' with my clients

Wtf, not sure it was even legal!

Omg. Can't stand jargon. It makes my teeth itch.
I worked with someone who was senior to me although not my manager.
I begged of her one day to please stop.
I couldn't bear it. It was such as silo, blue sky thinking and dovetailing.
I don't work with her any more thank goodness!!

An online company thanked me for ‘reaching out’ to them when I complained about the length of time the delivery was taking. I replied that I wasn’t ‘reaching out’, I was just wanting to know when my stuff would be delivered.

Ugh!

Oh it's out of control. Related to what you say Roller, I have known a few people in marketing who only have their position because of their ability to learn all kinds of fashionable lingo and regurgitate it at interviews. They can't do anything, but that doesn't seem to matter anymore as long as you can go to meetings and talk about how to drill down to value add accross omnichannels going forward.
In my experience of every job I have done, there is one person on the department who knows everything, several who know nothing except jargon, and a few who can do the job but can't speak the lingo. (They never get promoted-partly because the jargon speakers need them to do the work).
The more unintelligible the corporate-speak the higher up the speaker rises, as those promoting them don't understand it either, and mistake the shite coming out of their mouths for actual knowledge.
If you can be arsed playing the game it's fun to make up your own phrases in meetings and watch the brief flash of panic in people's eyes (and see if they start to copy what you have said!)

Jl are good at jargon.

My manager actually says team work makes the dream work

I would have asked them what journey?

Agree, it’s very wanky

TooOld has it!

Good luck OP.