Rep. DeSantis appears on Fox News nearly 100 times this year
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ELECTIONS
'How Ron DeSantis won the Fox News primary.
In his primary campaign for Florida governor, the cable network made all the difference.'
President Donald Trump, ... endorsed him on Dec. 22. Since then, DeSantis made 121 appearances on Fox and Fox Business — his campaign estimates it would have cost his campaign $9.3 million to purchase all that airtime.
..... DeSantis’ campaign research made one thing clear: a Fox first campaign was superior to a Florida first effort. For Republicans, all politics isn’t local — it’s on Fox News.
“We are in a political environment where far more attention is being paid to what is happening in Washington than what is happening in Tallahassee. Putnam’s Florida strategy effectively took himself out of the conversation,” said Todd Harris, a lead consultant for DeSantis.
Harris said that while it’s not a mystery that Republicans watch Fox, the campaign’s polling and research provided it with a solid idea about how the primary electorate got its information and how it sees itself. One revelation from the data: Fifty-two percent of GOP primary voters saw themselves as supporters of the president first, while only 37 percent saw themselves as Republicans first.
DeSantis’ combination of Fox appearances and Trump boosterism was perfect for both Fox’s general Republican audience and its audience of one: Trump.........
Trump’s endorsement proved priceless. His approval rating among Republican primary voters is in the low 90s, according to public and private Democratic and Republican polls. In 2016, Trump won the state so handily in the presidential primary that his main opponent, Florida Sen. Marco Rubio, carried only one county — Miami-Dade, his home base.
This year, the DeSantis campaign’s polling showed that more than half of the primary voters in the governor’s race identified themselves as Trump supporters, and slightly more than a third identified themselves as Republicans primarily. The campaign’s polling showed that 37 percent of the party’s voters watched Fox daily and of those who called themselves Trump Republicans, the daily viewership was higher still: 47 percent.'
www.politico.com/story/2018/08/29/ron-desantis-fox-news-florida-governor-primary-800706