Great Amy Schumer song: 'Girl, You Don't Need Makeup':
There is nothing great about it. It features a group of young Men telling a young Women that she doesn't need the, very well done, not over the top, make-up that she applied that morning. They don't get to decide that.
""I think a fair few men like the fake look for a ons/fling, but when it comes to ltr/marriage, the natural look is what they’ll pick.""
It's a shame they they aren't picking people, rather than a look.
. ""The more obsessed someone is (man or woman) about their outward appearance the less depth they invariably have to their personality.""
As said, absolute bullshit.
""My fiancé says he likes a real woman with no implants etc. I said in ten years time I might like a few wrinkle fillers and he is against it.""
That's the issue. Not liking make-up on a Woman, or wanting to dictate how Women look, is the other side of the coin, control issue.
A lot of Women who have never been interested in make-up/skincare/aesthetics, are suddenly interested around the Menopause. They haven't suddenly lost their personality, or become obsessed.
The look the OP is talking about is very marketed. As desirable to Men and to Women, which is why it is taking off. The look is good for covering bad skin, features that you don't like and insecurity. In some ways it's better than not going out, using other ways to feel good about yourself.
To answer the question, though. I agree with Men liking naturally attractive, they would rather have fake, when it comes to just looks.