As Iamtrying said, it is not like old water shortages, when the reservoirs were low due to lack of rain. Most shortages / times of high use are down to the long known, measurable and supposedly fine-able offense that EVERY water company commits every day of the year.
Since being privatised hardly any of the known, long term leaks have been addressed, they fix the ones we complain about, in the smaller pipes that fail to feed our houses, drown our roads, but the large bore pipes still leak about 25% of ALL water that passes through.
Think about that... what damage does that water cause to roads, undermining them and contributing to pot holes, that we all then have to pay for?
What damage to land owned by private individuals?
And why aren't they forced, by their own covenants, to make those repairs? The profits leave the UK but we still have to pay for the service and repairs due to lack of repair!
I know that ignoring the ban isn't a remedy, but as the bans are pointless, due to poor maintenance and profit chasing I too get very annoyed and am tempted to turn my hosepipe on and leave it running into the gutter.