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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Original poster

To think Lush have missed the mark with their new marketing campaign?

53 replies

HopefullyAnonymous · 01/06/2018 11:00

Just that really. It seems a very ill thought out campaign, and one which has generated an awful lot of bad feeling. 17,000 one star reviews overnight. Rather than highlight the issue they are supporting, it comes across as an attack on the police as a whole. I think they’ve made a big mistake.

OP posts:
Temporaryanonymity · 01/06/2018 11:02

I've no recollection of seeing a lush campaign

FissionChips · 01/06/2018 11:02

Link?

OP posts:
OP posts:
Temporaryanonymity · 01/06/2018 11:06

Well I've googled and it's just bizarre.

Original poster
HopefullyAnonymous · 01/06/2018 11:07

Sorry ignore the first one, stupid slidey touch screen phone Grin

OP posts:
NotAnotherUserName5 · 01/06/2018 11:08

I bet some of the staff on the head office were quietly cringing at this campaign!
I love Lush, and buy regularly. They have totally got this wrong.

CantankerousCamel · 01/06/2018 11:09

Completely missed the mark. Doesn’t explain itself succinctly so it looks like an attack on all policing and even with the direction, seems a very odd hill to die on.

ButterflyOfFreedom · 01/06/2018 11:10

That is just odd and seemingly totally inappropriate.
I imagine Lush will lose a lot of customers over this.

Stickitupthebunting · 01/06/2018 11:11

Yabu. I've stopped shopping there (despite previously being a regular customer getting all toiletries from there) after previous misogynistic campaigns.

Stickitupthebunting · 01/06/2018 11:13

Not! Yanbu!!! Sorry.

chicken2015 · 01/06/2018 11:13

This is so bizarre!

FissionChips · 01/06/2018 11:13

Wow, YANBU! What were they thinking?!Confused

siwel123 · 01/06/2018 11:15

Check out there Facebook and see the bad reviews. There's a thread on this now on MN and some police have commented on it

eggsandchips · 01/06/2018 13:02

Oh dear. Not quite sure what the relationship is between policing and over priced bath stuff. 🤔

Blueemeraldagain · 01/06/2018 13:10

It’s a great cause. The story is gob smacking. Lush have done the campaign a massive, massive disservice.

Madbengalmum · 01/06/2018 13:13

The owners are a very strange bunch so this ridiculous campaign doesn't surprise me one bit.

sleepingdragons · 01/06/2018 16:12

I assumed it was about the undercover police who infiltrated protestor communities and had relationships with the some of the women, at least one fathered DC with the woman they were with. Some had wives at home.

These women were hardly enemies of the state. They were activists who were engaging in peaceful protest.

For a male policeman to be paid by the state to have romantic and sexual relationship with a woman under false pretences is absolutely despicable IMO - especially long term, apparently "committed" relationships with women of childbearing age. What they've stolen from those women is irreplaceable and it's unforgivable IMO.

And they left them with no explanation, the women were left wondering if something terrible had happened.

How would you feel if you had a gut instinct that something was up with your DP of several years, that maybe he was cheating on you. Then he left in odd circumstances, you spent years worrying about him and what happened. Then you found out he'd been fucking spying on you and your friends, while sleeping in your bed. How betrayed would you feel?

If this is what Lush is exposing I applaud their intentions - although they haven't executed it well at all as no one seems to be getting the message, it seems like they're just anti-police in general, and that I don't support.

crumpet · 01/06/2018 16:14

But hasn’t all this already been exposed, and taken to court?

Deshasafraisy · 01/06/2018 16:18

Well said sleeping dragons.
I will continue to shop there.

Racecardriver · 01/06/2018 16:19

Really badly done. I think I can understand what they are getting at but not really. Something about undercover police but I am guessing here. I expect several people in marketing will be out of a job.

sleepingdragons · 01/06/2018 16:20

Looking at <a class="break-all" href="https://webcache.googleusercontent.com/search?q=cache:GU12udJQoTUJ:beta.lush.com/en/article/paid-to-lie-spy-cops-campaign-uk-only+&cd=24&hl=en&ct=clnk&gl=uk" rel="nofollow" target="_blank">Google's cached version of Lush's page on the campaign (now deleted from their site) it's about the inquiry that's at risk of collapsing:

"Until 2010, the existence of these units was relatively unknown. Everything changed from the moment when Mark Kennedy was uncovered – he had lived amongst activists for seven years (and had long-term relationships with a number of women), using the name 'Mark Stone' – and the issue started receiving attention in the media.

Those who first suspected, and then confronted, Mark, found out that they weren't alone. Others came forward, with similar stories and experiences, and activists began putting together the pieces. Many women discovered that their previous partners who they'd fallen in love with, then been abandoned by, had in fact been undercover police officers sent to undermine the campaigns they were involved in.

The public were horrified to learn what these 'public servants' had been paid to do, and the level of personal intrusion suffered by their victims. Other grisly details began to emerge, for example the routine use of dead children's identities by these officers. We found out that #spycops had spied on grieving families, who were campaigning for justice following the (racist) murders of their loved ones. A police whistleblower, Peter Francis, came forward and revealed that he had been sent in to spy on the Stephen Lawrence family.

This shocking revelation was enough for former Home Secretary Theresa May to order a public inquiry which started in 2015. However the inquiry has been beset with issues. The first Chair had to stand down and the second Chair has been making the public inquiry progressively more secretive, and has been granting 'anonymity orders' to the police, undermining the very function of a public inquiry which is to get to the truth.

This Lush campaign will be asking the new Home Secretary, Sajid Javid, to prevent the public inquiry from collapsing. We are asking him to:

Release the cover names used by these officers
Publish the list of groups spied on
Give us our files
Appoint a panel"

sleepingdragons · 01/06/2018 16:21

Their info on it has been pulled from their website.

It looks like they started the campaign and have been forced to pull it - so they haven't been able to back it up with the next part of the message.

Perhaps they've had an injunction served on them or something.