It's a stereotype - the black woman wearing the baby, and odd - she even wears the baby while naked.
Then you throw the washing machine into the mix, and you are in very dodgy territory imo.
It's not as bad as that execrable old Pear's soap ad goo.gl/images/k1yYxN
But there are echoes of that.
Since the Pear's soap ad, and other print ads by soap makers including Pear's way back then (Pears’ Soap claimed to be “a potent factor in brightening the dark corners of the earth as civilization advances”) I don't think you can juxtapose an image of a black woman who has washed every stitch she owns, wearing a baby and standing by a washing machine, without straying into Pear's territory.
You wonder - is she meant to be washing away her ethnicity? Is she washing away her African-ness and becoming western? Does washing do that? If so, is her former state dirty?
In the post Pear's world, I don't think you can get away from the connotations.
There is also the connotation of the black woman as housemaid.
And the nakedness is exploitative.
Would you have bought the print if the woman was a white baby wearing hippie type?
What would you have thought if your H had bought the picture?
I think the black mother is being 'othered' here.
Two thumbs down from me.