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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Influencer ethics on Instagram

999 replies

MadameGrizzly · 09/05/2018 21:56

Continuing the discussion on whether influencing on Instagram is an ethical business model, particularly around the disclosure of advertising and the over exposure of children.

AIBU to think it isn't a sustainable career unless the influencer is scrupulously ethical?

OP posts:
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10
Reboot · 14/05/2018 18:32

Maybe a goodie bag as well? With a T shirt saying "Be Kind or Go Home" and some gin? I'm joking, I'm joking (well actually I'm trademarking that T shirt before Asda get in on the act)

I would like the ASA to come on and do a web chat with mumsnet users really (and I include bloggers in the mumsnet user group, as we know a lot of them are registered users too).

BinG0wings123 · 14/05/2018 18:33

@sparkle well that really is interesting.

sparklefluff · 14/05/2018 18:33

Oneuse, says it all really.

jamoncrumpets · 14/05/2018 18:34

I'd happily sit and have a coffee and a chat with ANY of the Instamums, or Instadads. I don't think they'd enjoy the focus group experience though, tbh.

Reboot · 14/05/2018 18:36

I suspected that MN would have offered a proper round table, sparkle. It's not really a round table if only half of the representative groups are on it. What was the rationale?

PavlovaPrincess · 14/05/2018 18:37

@FlyingBird I seem to remember someone suggesting that on a previous thread.

My only problem with that would be whether or not it was transcribed and published. There will be a lot of people following these threads who haven't commented but would also like to know the answers that the IM's give.

I wouldn't have a problem with saying anything to an Influencers face though, especially the issues to do with privacy. I can't believe that none of their friends and families haven't already said anything tbh (but then that that might be because all they all seem to move in the same circles). I don't think 'you shouldn't have posted a photo of dc on the potty' would be classed as an abusive comment in any way, shape or form.

NeverWas · 14/05/2018 18:37

FlyingBird no more lunches please! Will there be a goody bag at this event Grin

FlyingBird · 14/05/2018 18:38

This reply has been deleted

Message withdrawn at poster's request.

jamoncrumpets · 14/05/2018 18:38

I might start replying with a heart emoji every time I find a topic uncomfortable and can't explain myself. Busted eating trifle at 3am? Heart emoji. Kid asks me where babies come from? Heart emoji.

Reboot · 14/05/2018 18:40
Gobbolinothewitchscat · 14/05/2018 18:43

I would be fine with feeding back to any instagrammers' face. I would have a massive problem having my quotes misrepresented via some narcissist's filter on instagram

"X - I have an issue with this photo for X evidence based reasons"

Gobbo said she loved seeing photos of my #children #gome #mamatomama
#Igotthis

No thanks #fuckoff

jamoncrumpets · 14/05/2018 18:44

Please, no more slogan t shirts!

NeverWas · 14/05/2018 18:44

Sorry, you'd already said that Reboot Grin

PavlovaPrincess · 14/05/2018 18:45

@jamoncrumpets ❤️

BinG0wings123 · 14/05/2018 18:45

I honestly think that a frank discussion in real life between IG and mumsnet users would help this situation. But as a PP said, it would all have to be public, none of the conversation hidden.

Reboot · 14/05/2018 18:50

I don't see how the conversation can get any more frank than on the threads. Bit one-sided at times, but very very frank. I do feel quite strongly that the ASA don't appreciate, or possibly are not aware of, some of the consumer sentiment around IG transparency. I find it frustrating that they meet with bloggers from Gleam but there is no real mechanism for input from consumers, other than complaints - which are like whistling in the wind when the current rules aren't fit for purpose in the changing world of SM advertising.

NeverWas · 14/05/2018 18:51

#nevergonnahappen

FlyingBird · 14/05/2018 18:51

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Message withdrawn at poster's request.

Gobbolinothewitchscat · 14/05/2018 18:54

I kind of agree with that reboot - in that I cant see why there is a desperate urge for a face to face meeting. Which makes me suspicious that it is for more self-directed and controlled instagram fodder

I mean, Elton John is a self described diva and he doesn't go steaming round to Mrs Miggen's house to discuss face to face why she doesn't like his album

Reboot · 14/05/2018 18:57

I'm a bit confused now, I didn't see any mention of MN users being invited into the meeting with influencers at the time but I assumed sparkle had some inside info. Have I completely got the wrong end of the stick? Confused

Gobbolinothewitchscat · 14/05/2018 19:01

And to be scrupulously fair to Clemmie, Idoremember her saying that if a MNer had something to say about her she'd rather they'd DM her on IG or email her or meet her for a coffee.

I'm sure she would. Then any negative feedback would be private and only the good reviews etc online. Hmm

To use my analogy above

"Hi music buyer - If you don't like my new album, could you just email me privately and not tell anyone. If you do like it though, do feel

"Er....sorry Elton. I am allowed to discuss this publically even if it hurts your feelings"

It's ridiculous!

NeverWas · 14/05/2018 19:04

Gobbolino Grin

See I just don't see this humour on IG. A face to face ain't going to help with that.

FlyingBird · 14/05/2018 19:04

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Message withdrawn at poster's request.

PavlovaPrincess · 14/05/2018 19:05

@reboot I'm not certain but on an older thread Mod herself might have mentioned it and it was nothing to do with the MNHQ and Influencers meet up.

@Gobbolinothewitchscat I'm inclined to agree. I don't know why they can't just answer publicly if they absolutely believe they're doing the right thing for themselves and their kids. Why all the need for face to face meetings with a select few?

FlyingBird · 14/05/2018 19:09

This reply has been deleted

Message withdrawn at poster's request.