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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

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Original poster

Influencer ethics on Instagram

999 replies

MadameGrizzly · 09/05/2018 21:56

Continuing the discussion on whether influencing on Instagram is an ethical business model, particularly around the disclosure of advertising and the over exposure of children.

AIBU to think it isn't a sustainable career unless the influencer is scrupulously ethical?

OP posts:

Thread gallery

NeverWas · 14/05/2018 14:06

Flying Bird you don't think the book review was a direct response to the threads

PavlovaPrincess · 14/05/2018 14:19

I keep getting people who I have unfollowed popping up on my feed

I know! It's like you can never be free of them. Even ones I've just glanced at for these threads keep appearing on the search page.

FlyingBird · 14/05/2018 14:26

This reply has been deleted

Message withdrawn at poster's request.

NeverWas · 14/05/2018 14:34

I agree FlyingBird. In fact the 'never complain, never explain' approach in PR is sometimes a good idea....you can't just do only the latter part of it

NeverWas · 14/05/2018 14:36

Pavlova Princess which is presumably why a few of them responded so vocally to threads that didn't even mention them.

sparklefluff · 14/05/2018 14:37

My increasing issue is all of these events.

The events that always have a goody bag which must be shown and tagged and gushed about to the extreme.

What are they doing at all of these events? What the hell do they have to talk about 3 times a week every week?

If they were gathering, and changing the world (thinking flex appeal and pregnant then screwed) ok, I get it.
But all of these events with speakers, speaking about what? How a face cream changed the world? How clothing, all the same, all worn by the same people at a coordinated time, revolutionised the UK?

Do something worthwhile with all of these bloody events. You aren't influencing me positively by showing me a instastory of the same women, all apparently in love with how powerful each other is, doing boomerangs and then doing a flat lay of your goody bags.

You're doing the exact opposite.

It screams It Girl Club. It's the exact reason I do not attend.

NeverWas · 14/05/2018 14:38

I wonder how much of a pain it is for some them to have to 'engage' so much now with the comments, because of the change in the algorithm?

caperberries · 14/05/2018 14:42

What are they doing at all of these events? What the hell do they have to talk about 3 times a week every week?

They need these events to perpetuate the delusion that they are actually doing something real and meaningful with their lives... rather than just dressing up and taking staged selfies in their bedrooms or photogenic cafes like as many teenagers trying to avoid their homework...

NeverWas · 14/05/2018 14:48

Sparkle fluff you're an IGer? I agree about the 'ladies who lunch' aspect. I'm a huge Aveda fan (less so since it was bought by L'Oréal) but the IG lunches really put me off the products.

I also was interested me to note than when several of them attended events, some of them didn't tag them/mention them at all e.g. Avon and Dorset Cereals. Does that mean they are powerful enough to not even have to gush about attending?

NeverWas · 14/05/2018 14:55

Sorry - it interested me to note that -

FlyingBird · 14/05/2018 15:07

This reply has been deleted

Message withdrawn at poster's request.

garfunkelthecat · 14/05/2018 15:16

Did I read that mlc and her instagram buddies had had a falling out? I can imagine it all becomes quite nasty between them if they're competing for business and campaigns.

NeverWas · 14/05/2018 15:17

Indeed FlyingBird and in the absence of being able to give feedback on IG, because it is lynched/blocked etc. consumers have found an outlet here. As far as I'm aware, nobody attacks other people's reviews on Trip Advisor etc.

FlyingBird · 14/05/2018 15:48

This reply has been deleted

Message withdrawn at poster's request.

anyalovesrose · 14/05/2018 15:56

Hi Clemmie here (excuse the name I had it when my first daughter was born and haven’t worked out how to change it)

I thought I’m come on and engage on this thread and answer some assumptions or queries.

Firstly no mumsnet threads dictate my content on IG, not does my agent have any control of what I say or do. Believe it or not I haven’t read any of the recent threads as I’m not sure there’s much point. The book review series has come from lots of engagement from my stories when mentioning what books I’m reading/enjoying. I really enjoy reading so decided to start reviewing books only as of last night. I read this book over the course of a month it was tricky to get into and I did read another 2 books alongside it.

There’s no ‘secret childcare’ I have never hidden the fact we use a nursery and my mum to help when we work.

I pay very little to algorithms on IG however as someone pointed out on my last post, it’s interestinf how little likes my book review got vs a pic of my husband and I at a wedding. But that doesn’t bother me as I actually rather posting with intent to engage and discuss than all the ‘where’s your dress from’ etc although flattering I like the tricky topics.

sparklefluff · 14/05/2018 16:04

Hi Clemmie,

Query from me.

Wondering if you could perhaps discuss the recent support and commenting on the Natasha post regarding mumsnet by yourself. I'm interested in why you chose to engage with that in particular, and also whether you looked into the many comments made about the ethical nature of the post you supported.

anyalovesrose · 14/05/2018 16:13

Hi sparkle

I think it came from a place of frustration rather than anger. The original mumsnet thread about Instamums last September was pretty hard to read, when is so personal it hurts more. IMO Mumsnet didn’t do enough at that time to moderate it, it was only when a few of us started reporting posts that we felt crossed line that it seemed to be moderated. Although mumsnet did ask me personally if I’d rather it was taken down. By then it had run its course and I didn’t see much point.

Since then more and more threads have started and I am always the target. There is still a them vs us culture which seems so childish and meangirls I’d rather we all engage in one place but I appreciate that many would rather discuss me and other well known Instamums anonymously.

It felt like bullying and there were some slanderous posts made to a thread which I believe has now been deleted

jamoncrumpets · 14/05/2018 16:18

Clemmie, you are mentioned because you're very successful at what you do on SM and have a lot of followers. Surely you knew that was going to happen, and that as a result your account would be scrutinised more closely? I'm not saying that I agree with any of the nastier shit that's been said on here about your looks/personality/relationships but the theme of this thread is Instagram influencers so of course you figure prominently.

Gobbolinothewitchscat · 14/05/2018 16:19

I absolutely love reading too but with 3 DC aged 5 and under, what feels like 10 million legal case reports etc a week to ensure am up to date and working part-time, I'm lucky to manage a chapter a week. Oh dear - yet another thing to feel inadequate about . That's why I like MN as I feel I can read generally intelligent content and engage in short bursts

NeverWas · 14/05/2018 16:21

Clemmie I said 'the secret' to having time to read a book a week was 'childcare'.

How do you know you are always mentioned on threads when you haven't
been named on recent ones and you're not reading them?

You have blocked and appparently deleted comments made to you and whole posts on IG - i.e. the baby sitting app, when you didn't like the responses.

Do you ever consider why people 'target' you? Is it because you don't respond to constructively to criticism? You can't just keep calling people 'mean'. You are a grown woman who is running a successful business off the back of blogging/IGing.

Gobbolinothewitchscat · 14/05/2018 16:21

Although mumsnet did ask me personally if I’d rather it was taken down

Really?! I'm shocked at that

sparklefluff · 14/05/2018 16:21

Very honest reply, thanks.

On the note of bullying, Natasha made a very public point of talking in a negative light about a former friend who suffers with mental health.

Was that something you were aware of before you supported her post?

Do you have any suggestions of how to make it feel more inclusive? I'm sure you've read posts where members here also feel like it's a mean girl mentality by people who follow you?

Or, do we all have to just resign ourselves that it's just part and parcel of life (which is what I feel)

jamoncrumpets · 14/05/2018 16:22

Gobbolino, I hardly think bashing people who do things a bit differently to you for making you 'feel inadequate' is fair.

Reboot · 14/05/2018 16:23

I'm surprised you didn't take them up on the offer of taking down the threads, because this seems to be crux of what NB seems to be complaining about in her campaign - that the threads are there if you do an internet search on your name

jamoncrumpets · 14/05/2018 16:24

I don't have childcare, DS just has his free hours (when I get all the household jobs done) and I read regularly. I think the snippy comments about reading are way below the belt. It's not for anyone to comment on how people spend their spare time, influencer or pleb (like myself)

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