SandLand, you're the expert here! You seem to have lived there for quite some time now; whereabout?
We live in Bahrain, which is just next door from Saudi Arabia's East Coast, but a lot more "modern" and open to the world as a country. DH works in Saudi Arabia; it is commutable and is done by a lot of men whose family aren't keen on living in Saudi Arabia (pretty much all of them tbh).
DD and I have been to Saudi Arabia for few days when our family moved to the Gulf last Fall. Despite reading about it extensively, I was rather surprised by the experience tbh. People are lovely. I am not so sure why I unconsciously expected them to be otherwise, but they were particularly friendly and helpful when they could. Yes, this includes the men. Yes, including when we committed some "faux pas" (nothing major, mind you). It wasn't scary or anything like that. It was mostly... boring!
It is however a very conservative, backward and patriarchal society. It is changing, but this sort of change is bound to happen slowly. As much as I believe in the equality between men and women, I also believe your aspirations are shaped by what you witness growing up. It may be difficult to believe for some, but a good number of women are generally happy over there.
I believe the adverts are pretty much for PR only tbh. Tourism in Saudi Arabia is rather limited. Foreign muslims go there for pilgrimage but I think they do not see much else when they do (I am not muslim so I do not know for sure). Other than that you go to Saudi Arabia for work-related purpose only.
I'd say give them a chance. They are changing and we should acknowledge and encourage them to continue that way. However, maybe they should hire better PR people!