In the ads on Greys Anatomy. Travelogue-style montage with voiceover: "Saudi women have been allowed to drive and cinemas are to reopen this year after a 35 year ban. [...] The Kingdom is reducing its reliance on oil by investing in various projects to achieve the 2030 vision of turning Saudi Arabia into a hub connecting three continents [...] Key world partnerships are at the heart of this shift, mainly with the United Kingdom. Our longstanding relationship brings increased prosperity and security for both countries"
Felt a little threatening somehow, as in 'play nice or you'll regret it', especially in the light of: www.amnesty.org/en/countries/middle-east-and-north-africa/saudi-arabia/report-saudi-arabia/