I can see why they’ve done and I can see how it might work to slightly increase bf rates in deprived areas, but I think what is actually needed is cold hard facts about breastfeeding and better education around it.
I agree that hospitals make you feel like you Baby is going to wither and die if they haven’t fed so many times within 24hrs and that puts a huge amount of pressure on new mums-often seeing many fail at the first hurdle, unless your baby is tiny for birthweight hardly feeding in 24hrs is not the massive issue it’s made out to be, all of mine spent to first 24hrs after birth pretty much just sleeping, before bf really got going, all were fine.
Formula companies give a very false impression of how much milk a newborn needs. It would be a hell of a lot more accurate if they made newborn starter premodern bottle packs in just 1oz servings and not the 2.5oz they currently do, seeing the larger bottles makes women think that’s how much a newborn should be taking whereas the stomach is absolutely tiny in the first week.
Another misconception by many is “I didn’t have any milk” there should be far better education surrounding this...women expect to see something coming out their boobs and when it doesn’t it frightens most into thinking they are not producing milk....when in reality only tiny amounts of colostrum are produced until nearer a week after birth when the milk finally comes in. There is such a thing as insufficient glandular tissue that Truely does mean the women doesn’t produce enough milk, but there are in reality very very few cases. FWIW I never saw anything coming out of my boobs until a good week after my last birth, couldn’t barely squeeze anything out either, if I didn’t know the above I would of been convinced I wasn’t producing any milk.
Myths such as breastfed baby’s are awake all night and don’t sleep through, again need to be dispelled...it really doesn’t matter if ff or bf, some babies sleep through early, some don’t, it should not be associated with how Baby is fed. Again fwiw my bf baby went “through the night” (11-6) from 9 days old....yes really, 9 days old(it nay lasted till 6m though until teeth came through and then it was like having a newborn again!!)
I would agree with a previous poster, better strategies for supporting mums bf would be maybe a voucher for nursing clothes or bras, they are things that might hold women back from trying/carrying on if they are short of money...one nursing bra for me cost £25, each nursing top was at least £15 , a free pack of washable breastpads could be another idea.