Hi all! I took part in this scheme as a new mum.
So just wanted to drop be and clarify a few things. Haven't read the whole thread, could see the bun fight starting by page 3.
I qualified for this scheme by living in 'deprived' area of s Yorkshire. (Though my village is rather naice, and strangely, friends who lived on the other side of town that I would consider not so naice an area, did not qualify but anyhoo...) You registered beforehand. You got a booklet and the set Travers were (from memory) 2days, 10days, 6 weeks, 3m, 6m and 12m. You got £40 for each target. You could choose Asda, Morrison's or love to shop vouchers. You had to stick to one type only for the whole thing.
You asked your HV to sign the form to confirm you were bf. After the first two, I asked the lady at my HV run bf support group to sign it. They knew if you were bf or not, they would tell us stories about people who were trying it on, or forging signatures.
Anyone who lived in the qualifying postcode could register, you didn't have to be someone who previously hadn't considered bf. I was always going to try bf.
I got the full £200 of vouchers. I bf for 19m in the end.
Most of the women in my group all said it was nothing to do with the vouchers whether they continued bf or not. I'm sorry if this offends anyone but £200 is not a lot of money to me - that's the honest truth. I imagine someone buying formula and bottles could go through that in under a year.
I haven't had the chance to read the full results/stats but I don't feel that it showed a great increase in bf rates.
Strangely enough, in my area, funding for the bf support groups has been cut and groups have been closed or are under threat. That's very sad. My bf group was invaluable to me.
Please ask any Q's about the scheme if you like!