Not all their stuff is nasty, I have the double breasted wool coat. It's kind of classic and none of the logo on show. I will only wear designer if it doesnt show the logo obviously, to me that is chavsville!
Like Ralph Lauren or Burberry, they sell to 2 markets, brash new money or old time traditional. You look at their traditional childrens clothing and it may have a tiny logo or just a label inside, the chavsville childrens clothing will have giant logos, etc... same as Burberry.
I actually like per una too, I have no shame in saying so.