Yes I hear you! A few months ago I bought a new car. I found 3 identical models, same list prices, same mileage, specs etc, all provided similar warranties.
I walked into each show room and said I don't want to buy anything else just the car, it's cash purchase, no part ex, so give me your best price.
2 out of 3 tried to sell me finance, wouldn't budge on price and asked me to buy additional warranty, interior protection etc etc.
1/3 after hearing me say this realised I just wanted to buy a car and not here a fucking sale pitch lowered the price by £300, extended the warranty for 3 months, passed me the keys and said take it out for a spin, nip out for the afternoon, if you have errands etc use the car like you would if you owned it.
So I did. And bought the car 3 hours later.
The 2 chancers where part of a group of car sales, the 3rd was an independent.
I think large sales companies are so far behind with the times, people don't want to be sold things, we all have computers in our pockets (phones) and no exactly what we want, unfortunately, for the sales reps, we don't need a person telling us what we should and shouldn't buy, the internet allows us to connect with thousands of consumers before we step foot into a shop.