I would think it meant that the person saying it is undiscerning. And that would make me laugh at their expense.
We are in the fortunate position of money not being the deciding factor when we looked for a nursery school for DS. We went to the one which we really liked and whih had huge warmth. Both of my children have now gone there and it received a "statement of outstanding practice" on its OFSTED. It is great, but it isn't fancy or expensive.
So more fool the people who only choose on price or imply it is the key determining factor.