To think that Baby Dove have messed up

[minifingerz]

With their latest marketing campaign.

"Our mild and hypoallergenic baby products are even suitable for looking after your newborn. So whether you’re among the 66% who think that breastfeeding in public is fine, or the 34% who think otherwise, whatever choice you make, we are with you every step of the way."

Clearly it's really helpful for new mums to be reminded that people don't approve of public breastfeeding. 😒

Picture below is part of the campaign.

Lots of angry people on the Baby Dove FB page.

What a clanger. Do you think they did it on purpose or do you think their marketing director is tone deaf and knows nothing about mothers or breastfeeding?

And no, I wasn't aware Dove made baby products either.

tbf, the statistics used in the campaigns of beauty companies always sound made up:
"9 out of 10 women LOVED our new soap!*"

*out of a sample group of 5 women.

The body lotion is good sniffs oneself and only a quid in Asda.

Didn't they also centre a trans-man mum as the best type of mum ever? I think Dove can join my list of boycotted stuff. Enough.

I think it's part of this campaign

www.dailymail.co.uk/femail/article-4383534/Dove-Launches-Dove-Baby-Real-Moms-Campaign.html

But taken out of context it's just weird! They're assuming people all over know their product and campaign!

www.dailymail.co.uk/femail/article-4383534/Dove-Launches-Dove-Baby-Real-Moms-Campaign.html

This image talks a lot about percentages...

No one gives a shiny shit about women breastfeeding in public. Made up statistics.

Has advice changed? I thought you were not supposed to use wipes, shampoo etc on a newborn baby, but that was twenty years ago.

Isn't everyone sick of divisiveness? I certainly don't find it appealing in a baby product.

All of DOve's ad campaigns are aimed at absolute fucking idiots. This is... unsurprising

Whatserbame if you read the comments under any news story where a woman has been refused service for Bf, you'd know that was unfortunately not true.

But it is healthy and legal so pretending opposing it is a valid position is a wanky way to advertise soap

Apart form it being a load of made up crap, what has feeding choices got to do with bathing a baby ? Beside which isn't plain water advised for babies anyway ?

thread on MN with 37 posts and trending. I would say the ad exec who made this deserves a bonus personally. No one would be talking about it if the ad had said breastfeed your baby then wash her/him in dove would they ?

I don't think it's done Dove any good. I think the ad guy (and it's totally a guy) is crap. I was nearly totally off them after their shitty real beauty campaign while also selling deaoderant that makes your armpits pretty. But this has pushed them in to nestle zone for me.

Don't they also sell lightning bleach creams to African and Asian women?

I don't know Mummymeister. I would never use Dove anyway, regardless of the advertising, because I don't like the smell or consistency of the product.

Just had a look at their website. There's no right way or wrong way to parent. Only YOUR way - Boak!

I've just watched the ad for it, and every single mother in it is middle class or wealthy, older, thin and conventionally attractive. So how it represents a diversity of women goodness only knows.

It certainly doesn't represent me.

www.campaignlive.co.uk/article/dove-baby-dove-ogilvy-mather/1429663

@ThatsNotMyMarmot "mummy knows best"

I had no idea that Dove did baby products, now I do.

Perhaps that was the objective of such a divisive campaign.

I don't understand the second part 'who think otherwise' - are dove saying they agree that babies shouldn't be breastfed in public (as well as agreeing that they should)?

I've just checked and advice has not changed.

So they've basically created a campaign encouraging mothers to use Dove products on newborn babies, despite the NHS advice being not to do so.

And pre-empted any criticism of such money making bollocks with their whole mothers know best line.

Huh? How can 60% be "passionately" against feeding a crying baby?!

What an awful campaign!

Well, at least now lots more people are aware that Dove makes baby products (which is the main point of their advertising)....

Terrible advert

Were they perhaps trying to say something about people not agreeing with feeding on demand/favouring a feeding schedule and got it badly, badly wrong?

Such a stupid campaign. I hope they provide answers or learn from the backlash they face.

What Glitters said. No wrong way to parent! Some right herberts around my way. There is definitely a wrong way to parent