Ingredient list of Fruit Shoots
Water, Strawberry juice, Flavouring, Citric acid, Acidity Regulator (Trisodium citrate E331), Preservatives (Potasssium sorbate E202, Dimethyldicarbonate E242, Sodium Benzoate E211), Vitamins (C, Niacin, Pantothenic acid, B6, D, B12), Sweeteners (Aspartame, Acesulfame K) Stabiliser (Xanthan gum), Colour (Anthocyanins E163)
At first glance the only unnatural thing in there are the sweetners - aspartame and Acesulfame K. Everything else is natural e.g anthocyanins are natural food colouring, sodium benzoate is found naturally in apples, plums and cranberries.
I don't like the unnatural taste of sweetners so would not buy it.
Also, please remember, E numbers does mean that something is evil. Oxygen has an E number too.