Oh that Naomi Klein article is short and worth reading, Ginger.
I read her first book, No Logo, back in the 1990s. All about brands, and distribution of power between the public (democratic) and private (corporate) domains.
She's in her element analysing Brand Trump - something which holds a public office but shamelessly behaves like a corporate brand.
"He’s playing by the rules of branding, in which companies are only accountable to their brand image. Here’s the good news: as the recent travails of Pepsi, United, and Fox News tell us, brands have their own special vulnerabilities. And that can be useful, as long as you understand precisely what promise a brand has made to its customers.
...
"What I learned is that any brand – no matter how seemingly amoral – can be significantly weakened with the right tactics."
And I'm happy to repeat the plug for her new book, which I'll probably even buy myself: "No Is Not Enough: How to Resist Trump’s Shock Politics And Win the World We Need", to be published in June.