I've noticed people using 'snowflake' as an mild insult a lot recently - here, Facebook, real life. It's usually with reference to something reasonably benign or not especially precious (just seen it on FB by someone saying not being allowed to smack your children leads to generation Snowflake, saw lots of it after Brexit/Trump from people suggesting those opposed to it should put up and shut up, saw it here on Thursday for someone who didn't want her nanny to do something which I think a lot of people would not like their paid childcare to do). I'm assuming it's a reference to Fight Club but I really haven't heard it referenced this way until the last few months which is odd given that fight club was released in 1999. I'm sure my irritation makes me a snowflake myself but does anyone find this annoying?