mmmmmm... melted bones
Meat is just the animal's muscles - what is so horrifying about eating something derived from collagen? It seems to be such a big selling point for e.g. 'anti-ageing' moisturisers people put on their face - I don't hear about people boaking at the though of rubbing 'melted bones' into their face.
It's a bit like responding positively to an ad for a shampoo/conditioner that boasts some kind of 'new keratin complexes' and yet boaking at the idea of using the keratin found in your own hair and skin to make a product.