Pausing Ahhh. Did you use to think you as the formal media had almost complete influence over what people thought? And have reacted to discovering this was untrue, by swinging to the other end and believe the formal media have almost no influence. There's a VERY big space between those two extremes, you know...
This is a massive conversation, but no, I didn't. What astonished me when I first started working was the utter disconnect between the news values of the traditional media and the realities and concerns of ordinary peoples' lives.
There is a great game played between the traditional media and the government of the day that doesn't really involve ordinary people nor is it particularly concerned about them. This is why incidents like the Brexit win seem to come out of nowhere, and cause a huge shock. The traditional media doesn't really "report" anymore; it uses information to attempt to influence opinion and through that supposed "influence", threaten government. The traditional media likes to feel that they are "key players" in the political game; they revel in that power.
For example, a lot of stories were chosen not because the public needed to know, but because they would embarrass a government figure or force a resignation or u-turn. Such an outcome was a win. It was a game of chess played between government and the media; the public were almost irrelevant.
The problem is that the traditional media doesn't have the influence it thinks it has. No-one is really listening, nor do they believe half of what the media says. Not only that, but it has no true understanding of large swathes of the public mood, largely because they were and are not remotely concerned about finding out. They believed the public would believe what they told them.
I worked with political editors, journalists, spads and political communications specialists (some of whom ran campaigns) all of them ostensibly on the left that had never met anyone who had gone to a comprehensive school or had to sign on at some point in their lives. I once met a young Labour bod quite high up in the party who was shocked that I, as a woman, drank beer, and wittered at me at length about social justice despite having no idea how much a giro was or how Housing Benefit worked.
Of course, the Brexit vote finally revealed that the traditional media elite doesn't have the power and understanding it always pretended to have with the public. Part of me suspects that is why the DM and The Sun have gone all torches and pitchforks; they want to recreate that illusion of power over the public to once again sabre-rattle at government, which is where they really get their rocks off.