Er, you do realise that BrightHouse items still have to be paid for right? So households who have BrightHouse items do so because they can afford the repayments. Otherwise they would simply send balliffs around to take them away. And so normally it was households with big benefit payments who could afford to get these things on repayments where working households, or those just over the threshold of income to claim, couldn't dream of making the big repayments. The fact it comes from BrightHouse on poor deals doesn't change the fact they are expensive goods with an expensive price tag beyond the reach of a lot of working families but accessible to a lot of benefit claimants under the Labour system where many were better off.
And, yes, you do tend to notice when a neighbour does not work (ever) but is engaged daily in expensive activities such as sitting in the pub or drinking in their front garden, or horse riding or quad biking or motorcycling etc, etc, etc.
You tend to notice that sort of thing when you're working 60 hours a week but still struggling to scrape together the £4:00 a week for your kids' swimming lessons.
Which is why middle class Labour supporters always seem so supportive of welfare claimants with lives like that. After all, if you can afford something yourself then why resent someone else getting it for free?
But for Labour's traditional working class voters (who had to watch their own lifestyles get considerably worse) watching the most feckless and uncontributing in society being treated to lifestyles totally unaffordable to them was a slap in the face. And yet another reason why Labour has left the working class vote so utterly disenfranchised.