The Times does not appeal to the Sun's readership.
The Times isn't teetering on the verge of bankruptcy and having quarterly rounds of redundancies. At the moment, although who know how long it will last, it isn't desperate for readers, and unlike the Graun it has managed to impose and maintain a paywall which is, one gathers, reasonably lucrative.
The Graun is turning into PBS, for those that have experienced American radio and TV. Self-regarding virtue signalling with a charming amateur flavour, interspersed by quarterly begging sessions to get sufficient money in. Ironically for a long time the Scot Trust was propped up by Autotrader, while PBS's most popular radio property was Click and Clack, the Tappet Brothers' blokey car phone-in.