To think that posters like this should be illegal!

[NeverbuytheDailyMail]

And that me and my kids should not have to pass it on the high street!! Ragin!

I agree it's horrible. Are you in the UK? You could complain to the ASA. I complained about a TV advert once on the basis of sexism and the complaint was upheld. I was one of only four people to complain but it's not a numbers game.

GonnaDoIt - it is that exact poster. lovely eh?

Chuffin whores complain to trading standards chuffin nora thats awful

I would complain about that to ASA. I complained about Dairylae lunch ables being marketed as healthy despite being full of fat dating and sugar and it was upheld really easy to do online

That's horrendous op. Really misogynistic. Can you share the location so we can complain?

oh definitely complain, that's hideous

also tbh I don't know why they want to alienate half their market!

I thought dodos message was funny!

I assume Dodo's comment was tongue in cheek. I laughed.
TBF, all of young children's questions don't have to be answered in detail.
I hate the poster but if my children asked what it meant I would say 'I don't know, it's just an advert.'

Yeah but if your children are anything like mine they will go into school and use the phrase Chuffing Whore in completely the wrong context or ask his teacher what a Chuffing Whore is! I also try to be as honest with them as possible about stuff so I'd probably just say that it's a really really nasty swear word that people call women but still - ffs! The shop is on the way to a children's activity centre..

I'm actually just so confused about it - surely it IS already illegal to use the word WHORE in advertising or as a brand name???

Surely kids would only take notice if their attention is drawn to it.

If they notice on their own and ask what it means you just say 'I dunno, something about vaping' or 'it means some people have no sense of graphic design and poor marketing skills'...

It is horrible, on every level - though it offends the graphic designer in me more than anything else tbh!

That is grim. I would complain to the shop, or the council.

I wouldnt bother with the shop, they put it up. Go straight to the council. If sex shops have to be licenced I cant see this is any different.

Sorry Dodo - sense of humour has gone the same way as my technology tonight. I've just been so angry and sad about the recent campus rape case and I've been seeing misogyny everywhere. I'm really not one for clutching my pearls (much) but this is so fucking blatant.

complain! You are so not being U.

YANBU. Complain.

It's so grim

I sort of want to go in and take it down and create a right fuss

Any chance it's in London/Home Counties? I feel a posse coming on

Or if it's somewhere else maybe someone else wants to posse?

I like direct action

YANBU at all.

Complain to the ASA. They'll uphold it, I'm certain.

I will, I've the photo on my mobile so once I work out how to upload it I'll go on to the ASA website. Do you think trading standards too? I was thinking about going into the shop to ask them nicely to take it down - but I figured that the kind of person who thinks it's ok to put it up is probably also the kind of person who would take great pleasure in the fact that it upset me - i am also a total shitbag!

I'm not sure the ASA can do anything about the shop? Depends if it counts as a shop window display or not - "Misleading claims in shop window displays should be reported to your local trading standards department. Trading standards departments do not, however, look into complaints about taste and decency, so if you find a shop window display offensive you should take it up with the shop in the first instance. You may also want to raise it with your local representatives such as a councillor or your MP. We can consider complaints about sales promotions that appear in shop window displays."

I'd definitely take it up with the shop either way. They may want to advertise their offensive disgusting product, but even they should realise with a bit of prompting that it's not a suitable advertisement at all, ever, anywhere for a child height window display. They can move it somewhere visible to customers but not visible to passers by very easily.

But the ASA deal with online advertising, and the image certainly appears online on TC Vapours website/twitter feed etc, so maybe directing the ASA to those pages as well is your best bet? Their website has an 18+ confirmation box, but Twitter obviously doesn't. Or Google images...

No idea who is actually creating the posters in the first place though, the liquid is manufactured by a US company, so I guess they created the brand and posters in the first place. TC Vapours look like the main UK stockist for it though.

Interestingly, ASA are looking further into gender stereotyping in advertisements at the moment - www.asa.org.uk/News-resources/Media-Centre/2016/Our-call-for-evidence-Gender-stereotyping-in-ads.aspx#.V1nTSeR5a4M

Thanks Max that is really interesting info. I'm going to go into shop and ask them to move it inside the shop. We'll see how that goes.

Mmm, good luck with that. I think your best bet would be to go to local council and trading standards if you are in the UK.

It's vile. Can you get any support from other parents who use the school or children's centre? Also been incensed by the campus rape case. I get you totally. It's all linked.

Go to the local council and trading standards. There was a huge bad advert near where my sister lives that they had to take down after complaints:

www.walesonline.co.uk/news/local-news/sexist-billboard-featuring-womans-behind-7691776