YANBU - there are far too many ranges and each one has their own M&S connotations about who should be buying from them. I'm 46 so you'd think I'd be prime demographic, but I struggle to buy anything.
So for example even if I did see something tolerable in the Per Una selection, I'd be far too mortified to wear it in case I met any mumsnetter in person. Occasionally I see something I like but realise it's in the Classic collection so I scuttle off - I don't want to dress like I'm 75 thanks very much, in fact even my DM in her 70s doesn't want to dress like that.
They used to have some nice things in the Autograph range but now it seems like an excuse to whack an extra £20 on to a bog standard t-shirt and dresses priced at £95. If I'm going to be spending that sort of money I'd rather pay a wee bit extra get my clothing from John Lewis designer ranges where everything is well laid out.
Don't get me started on the Alexa Chung range - I really don't think that M&S shoppers are going to want to buy stuff designed/inspired by an emaciated chain smoking 20 something ( or whatever she is).
I did get a decent Breton style linen mix top there a few weeks ago ( from the basic range) but by god it was hard to track down. Also still get my knickers there and I do think that they have the best knickers ditto for DS's underwear.
Just had a look at their sale website - EEK. Thing is I believe there is a gap in the market. On the website is pictures of usual model sized people and curvier models from the plus sized ranges. As an average sized person I'd absolutely love to see clothes modelled on people like me - not model sized, not plus sized, just your bog average 12-14 middle aged lady. I'd also pay a bit more for clothes made in the UK and ethically sourced. If M&S stocked that I'd definitely shop there.