Looking on the UK's most popular parenting board to see what middle-aged mums are talking about, when those middle-aged mums are your target audience, is not lazy journalism. It's smart. OK, it's not going to win the Paul Foot award, but if you're expected to churn out 7 leads a day, then you can't be doing 7 in-depth features on matters of public interest because you wouldn't have the time.
If people didn't want to read it, they wouldn't publish it. So if you don't like it, don't read the Mail. Yes, all of you clicking on the sidebar of shame, just sneaking a look at what Katie Hopkins is saying now, checking what the Kardashians are up to...
I wish every story that is posted on the DM, and other news websites, could be important and worthy and intelligent, but honestly no one would bother to read them.
If I do a story on some form or corruption in our local authority, I get maybe 1000 hits. If I do a listicle on the nightclubs that have closed in our town over the past 30 years, I get 10,000 hits. The corruption story makes me feel great, like a proper journalist, and is infinitely more important than the latter. But the nightclub listicle is what people want to read and if we don't put stuff out that people want to read, we'll go out of business pretty quickly. There's a place for both types of story.
(I'm not a DM journalist)