Ming, no, yes, and no - well, they have now died.
I don't think that anybody hear is denying that dementia is the most horrible and cruel disease, for ALL involved. And I am well aware that dementia is far more than a bit of a memory problem - it is a devastating and terminal condition. That's not what is being debated here. I stand by what I said: silly bad strap is a bit dubious as somebody is making money from it, but the sentiment? Get out there and do stuff you want to do NOW rather than when it is too late? I quite like that.
Also, I think if a retired person chose to put those stapes on their luggage as they are embarking on the trip of a life time, well, fine by me. I don't see how that slogan would ever make a lovely gift for somebody else….