Look this is my final thought on this. As highlighted previously, you all highlight some valid views on this but some people are being, imo, way too judgey and moral mountain about it.
I've seen just as much if not more moralising about it from the other direction, with the talk of making a child smile and so on. It makes out that people who question it are scrooges. When I asked someone about it on Facebook she deleted my messages and blocked me. Nice and fair reasoned eh?
The way some people talk is like they are the intelligent ones and everyone else is either vulnerable or stupid or both. This takes away from the fact it is full grown adults doing this and considering the pros and cons and recruiting friends voluntarily, not forcing or pushing friends in to it. I can see everyone valid views on this and can see how it could be malicious and that this could be done more fairly but equally no one knows where there are on the pyramid as there is only ever two names that you see, so you could be number three or number 103.... And for me I just took the punt and thought it was fun.
In none of the advertising for this that I've seen does it say that it is a pyramid scheme or give any indication of likely success. Quite the opposite. It strongly implies that you will definitely get lots of books, if not necessarily the 36 promised. And you're 'taking the punt' on being one of the lucky ones. How will you feel if you get 36 books, knowing that the vast majority won't get anything?
The people that I have done this with think the same. Again I repeat your views are valid but do not allow for the fact that others are thinking before volunteering and all in all no kid is a)going to be aware or b) likely to get hurt. There needs to an element of context and letting adults do and think.
How exactly do you know this? Have you told everyone you are recruiting that the chances are they won't get anything? And you have no idea at all on what the people who give you a book are thinking (if you are lucky enough to get anything).
Irrespective, this has been a worthwhile debate and would make me think in the future, but a child has received a nice book from me and my son may or may not get a book in the post.
The very fact that you still see a pyramid scheme as worthy of 'debate' is telling. It's a pyramid scheme. Pyramid schemes are bad. There are no situations in which they are not bad.